Gibralter Associates New Agency of Record for PositiveID

Gibraltar Associates


Gibralter Associates New Agency of Record for PositiveID

Gibralter Associates has just been named the new agency of record for PostiveID Corporation, a health information and diagnostic company. Gibralter will be taking over media relations and corporate communications for their new client. They will also work on branding and public relations to get PositiveID out there and well known in the medical community.

PositiveID was formed in November of this year, when VeriChip Corporation acquired the Steel Vault Corporation and blended the two companies together. VeriChip created some of the first FDA-cleared implantable microchip for identifying patients. They have worked considerably in the area of patient healthcare records. Steel Vault works to keep patient identities secure.

“PositiveID is positioned to play a transformative role in both health care diagnostics and information management,” said Eric Bovim, co-founder and CEO of Gibraltar Associates. “We are very excited to work with such an innovative technology leader.”


Gibralter ASsociates

PositiveID chose Gibralter for the PR company’s vast experience and ability to handle the job. Gibralter has offices in both Washington, DC and California, making it a wide reaching business, ready to put its contacts into use at a moment’s notice.

“The way we communicate our story should be as innovative as the products PositiveID develops,” said Scott R. Silverman, Chairman and CEO of PositiveID. “Gibraltar Associates’ expertise and strategic approach is a perfect fit for us.”

Top Public Relations News:

Autumn Communications PR Firm Profile

Autumn Communications PR Firm Profile

New Economic Indicator Found: Wal-Mart Greeter Moves

New Economic Indicator Found: Wal-Mart Greeter Moves

Declan Kelly and Teneo Profile

Declan Kelly and Teneo Profile

California State Transportation Agency Issues Marketing RFP

California State Transportation Agency Issues Marketing RFP

City of Worcester Seeks Marketing Agency

City of Worcester Seeks Marketing Agency

San Diego PR Agency Needed

San Diego PR Agency Needed

Top Tech Public Relations Firms: 5WPR On East Coast & Brew PR on West Coast

Top Tech Public Relations Firms: 5WPR On East Coast & Brew PR on West Coast

Philippines Best PR Firms

Philippines Best PR Firms

Philadelphia Parking Authority Issues PR RFP

Philadelphia Parking Authority Issues PR RFP

CEOs Lost Their Trust in Marketers

CEOs Lost Their Trust in Marketers

Leave a Reply

Your email address will not be published. Required fields are marked *