Greenough Communications has been chosen by Virtusa, a global information technology (IT) services company, to work on their PR. The decision was announced today and is in effect immediately. Greenough will be taking on the development of a social media and public relations plan for their newest client. The PR company will also be putting the plans into action.
“The age of social media has clearly arrived,” said Virtusa SVP of Marketing, Doug Mow. “Virtusa’s unique platforming methodology and focus on business outcomes deliver value in ways that other service providers cannot. In addition to Greenough’s social media skill and media experience, Greenough understands what we do and is able to succinctly articulate it to a wide audience. They were a natural choice.”
Virtusa hopes to make full use of social media marketing to help gain more brand awareness and increase their popularity among potential clients. Until now, the company has only used traditional media as an advertising medium and is interested in moving forward with more modern approaches. Greenough’s experience in the world of social media and digital marketing was the reason the IT company decided to go with them as their agency of record.
“Using our creative approach to business storytelling, we are executing on a multi-channel campaign that leverages both the mainstream and emerging media platforms to tell Virtusa’s compelling story,” said Greenough Communications CEO Phil Greenough. “Our goal is simply to help Virtusa increase engagement with all of its constituencies as the company navigates to new heights in the market.”
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