Guide to Effective Travel and Tourism PR

2022-06-01 by EPR Staff
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Travel PR is a specialized form of public relations, one that is used to promote and advertise tourism-based services. Travel PR professionals work with travel agencies, hotels, airlines, cruise lines, tour operators, and other travel-related companies to promote services and organizational image.

When it comes to travel and tourism PR, the target has to be making a brand a household name. The best way to do this is by getting people talking, and the best way to get people talking is with a well-written press release.

Getting a Travel Company’s Word Out There

The key to writing a successful press release is knowing how to write for the specific audience being targeted. It’s not just about what they want to know; it’s also about what they need to know. Here are some of the most important elements of travel and tourism PR:

  • Targeting a specific audience with each press release
  • Making sure the information provided is unique and useful
  • Hitting on the emotions that cause people to take action

Travel PR is a great way to get a company’ message out there and it also does wonders for business. However, in order to see the best results, everything has to be done right. Here are a few tips on how to boost travel PR efforts.

Before a PR campaign for a travel business is launched, clear goals must be set. With social media and press releases becoming increasingly popular, it is important to be able to separate the specific uses of each. Social media must be used when it is appropriate, but the power of a good press release shouldn’t be ignored either.

Below are some tips for getting the word out about a travel company:

Make sure it’s newsworthy: While this one may seem obvious, not all companies take it into consideration when writing their stories for travel PR campaigns. If you want people to pay attention to what you’re saying, then it needs to be something worth listening to. You should only send out a press release when there is something new or different happening with your business – don’t send out an update every time someone gets hired or fired.

Use images and videos: People are more likely to read something if they can see images or videos related to the topic at hand. Images and videos that people can relate to are more likely to get them in tune with a brand’s message.

In order to make a travel or tourism business stand out from the crowd, the people that matter must know what makes the brand special. With so many great travel experiences out there, making one stand out can be difficult but finding an angle that will make the business newsworthy, and then leveraging it through public relations really helps.

Why use PR?

Using PR as part of a company’s marketing mix is a way to get noticed without spending money. Having a journalist write about a business is a terrific idea as well as generating coverage that reaches lots of people, and the best part is that it’s completely free in most cases.

This kind of coverage can be really powerful, because it brings with it the credibility of a trusted media source. When someone reads about the business in their newspaper or sees it on TV, they are more likely to trust that information than if they had seen it in a random advert. They’re also much more likely to remember it.

The result is that when people go on holiday and start doing research into their destination or activity choices, they’ll think of the companies they know first because they’ve already heard about them from credible sources.