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Travel PR works best when it effectively captures the attention of potential travelers and creates a desire to visit the destination or experience the service being promoted. Here are some key strategies for making travel...
As 2024 unfolds, so do new travel trends. It is critical for PR professionals to adapt to these shifts to successfully engage with the evolving audience. Today’s travelers value genuine experiences, veer from beaten...
In an era of overwhelming choice, navigating the world’s numerous travel destinations can prove a daunting task. This is the juncture where travel public relations intervenes, shaping the travel experience in ways often unnoticed...
In today’s hyper-connected world, travel dreams ignite with a single click. But for destinations to rise above the digital noise and capture the hearts of potential visitors, a strategic public relations approach is crucial....
In the constantly-shifting landscape of travel and entertainment, it’s not just about having a snappy logo or a hip tagline. What it really takes is a solid strategy that weaves together captivating narratives, builds...
5WPR, alongside its digital agency HOW, has added two marquee brands to its travel portfolio. The PR firm, with digital firm HOW, has been selected as the US PR and digital AOR for Royal Air Maroc,...
The travel industry has witnessed significant transformations due to advancements in technology. Technology has revolutionized the way people travel, offering safety, convenience, and reduced touchpoints. Today, we’re seeing an increased appetite for travel amongst...
The travel industry is undergoing a transformation with the advent of virtual reality technology. VR headsets have gained popularity as mainstream consumer products. Now, they’re being recognized and explored as powerful marketing tools. They...
In the corporate world, frequent business travel is a common practice. Many professionals often need to stay in hotels during their trips. When it comes to selecting accommodation, some companies choose to establish a partnership with...
People may have become habituated to Zoom meetings but that cannot replace what is felt while meeting someone and shaking hands. In the past couple of years, COVID-related travel bans kept a lot of...
