According to Alexei Orlov, most brands serve, but only an elite few go beyond. These brands create the trends along with bearing the responsibility of setting them. They serve and reshape. Success and notoriety come because they do more than lead. They transform opinion and reshape the way we think.
Introducing a brand new business, or a startup happens every day, which is why having a short pre-prepared speech which can explain what the company does in a clear and succinct way is necessary for business owners. This short introduction is also called an elevator pitch, and it’s used to
The last year has been a turbulent time for everyone, especially start-ups, with the pandemic forcing some to completely pivot while others managed to survive and thrive. The world also saw a big shift to online socializing, working, shopping, and more. Companies that are looking to incorporate some of the
Although the past year accelerated the digital trend, most people and companies around the world were already going digital long before that. Going digital goes hand-in-hand with digital marketing and a remote buying experience, which makes writing efficient and attractive copy essential for many companies. All pieces of content and
The computer hardware magazine recently figured out that the smartphone company, OnePlus, had started doing something unexpected. The company had started throttling the performance of his brand new, flagship smartphone. According to the publication, one of its journalists noticed an inexplicable slow down of the new OnePlus 9 Pro smartphone,
According to recent research from the Copenhagen Business School, a company’s value and reputation can be severely damaged by any workplace misconduct allegations, specifically sexual harassment. There are serious consequences for sexual harassment victims, but also for business owners, investors, and managers as well, because these types of situations can
How important is it for customers to go online, purchase what they’re seeking, and easily checkout? More than half say they now decide where to shop online based on a brand’s checkout process. That interesting discovery is what 55.4% of the 600 consumers surveyed last September revealed to Bread, an
The pandemic was bad enough and then the holidays came upon us. Historically, the last few weeks of the year always bring more stress on people for a multitude of reasons. And for customer service employees, this stress even extends into the new year with the usual crush of holiday
While plenty of business owners seek to get as much PR coverage as possible, not everyone needs it as much as they might think. Some industries don’t need to have much PR and might achieve even more public exposure by investing in their advertising. On the other hand, some industries
When researching vacation destinations and purchasing travel packages, most customers seek options online. There is no single marketing technique that would cater to all types of customers and their needs. A linear process may not be successful. 1) Article marketing – A short article tied into a service or product is a
