Category: Insights

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Different Types of Copy in Marketing and PR

Although the past year accelerated the digital trend, most people and companies around the world were already going digital long before that. Going digital goes hand-in-hand with digital marketing and a remote buying experience,...

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Navigating Backlash After Misleading Statements

The computer hardware magazine recently figured out that the smartphone company, OnePlus, had started doing something unexpected. The company had started throttling the performance of his brand new, flagship smartphone. According to the publication,...

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The Aftermath of Communications and PR

According to recent research from the Copenhagen Business School, a company’s value and reputation can be severely damaged by any workplace misconduct allegations, specifically sexual harassment. There are serious consequences for sexual harassment victims,...

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Checkout This

How important is it for customers to go online, purchase what they’re seeking, and easily checkout? More than half say they now decide where to shop online based on a brand’s checkout process. That...

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Customer Service Burnout Priorities

The pandemic was bad enough and then the holidays came upon us. Historically, the last few weeks of the year always bring more stress on people for a multitude of reasons. And for customer...

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Who Needs PR?

While plenty of business owners seek  to get as much PR coverage as possible, not everyone needs it as much as they might think. Some industries don’t need to have much PR and might ...

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Essentials of e-marketing for online travel business

When researching vacation destinations and purchasing travel packages, most customers seek options online. There is no single marketing technique that would cater to all types of customers and their needs. A linear process may...

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How to Spot and Stop Fake News

Disinformation is dangerous. Defined by Merriam-Webster dictionary as “false information deliberately and often covertly spread (as by the planting of rumors) to influence public opinion or obscure the truth,” disinformation can impact people’s health...

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Internal Issues and Communicating with the Public

For thousands of users, the social news aggregation, web content rating, and discussion website Reddit was recently down for a few hours, showing an error screen with a code 503, after taking a long...

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Belonging Matters at Work

An often unspoken piece of a diversity and inclusion program is the creation of a workplace environment where everyone feels a sense of belonging. Belonging is the difference between a company that shows they’re...

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