Who’s Gen C and Why Are They Important?
While much has been written lately about millennials and Gen Z, often forgotten is Gen C. Unlike its age cohorts, the moniker Gen C was born 20 years ago at the research firm’s Inaugural...
Category: Insights
Small Businesses in Competition Against Big Corporations
Small businesses entering an industry that has giants are quite similar to people moving into a new city and looking for a new place to live, or finding a new job in the process....
Predictions For The Year To Come
Experts from a variety of different companies shared their thoughts about the year to come. Different predictions from different folks. Olga Gonzalez, CEO, Pietra Communications says that, “Because of the move to virtual events,...
Focusing on Employees During a Crisis
Companies take vastly different approaches in communicating with employees during a PR crisis. Usually, when referring to great leaders, most people think about people who are brave, decisive and smart, but according to research,...
Artificial Intelligence Utilization in Business
The past several years have seen an increase in development and adoption of artificial intelligence in different aspects of people’s daily lives. However, above all, this tool has greatly impacted how companies operate. The...
Starting A Business During The Pandemic
The pandemic that started at the beginning of 2020 and didn’t end in sight has seen many people losing their jobs and many businesses suffering or closing down. This has led to people either...
Developing Immunity to Cancel Culture
There is nothing fair and equitable about the so-called “cancel culture.” Let’s get that out of the way right from the start. That said, it helps no one to complain about whether or not...
Career Advancement and the Pandemic
“If 2020 was a career, it would look like a gaping hole,” said leadership author and keynote speaker Julie Winkle Giulioni this September. The pandemic, she explained, caused many companies to place employee development...
Affiliate Marketing Case Study From DMi Partners
At Everything-PR we like to review successful campaigns, and today, an interview with Kristina Nolan, Vice President of Affiliate at DMi Partners on a successful campaign. Set up the situation for us: who is...
Charm Offensive: Mohammed Bin Salman and Transforming the Middle East
Riding in a Boeing 747 with the words “God Bless You” embellished in both English and Arabic on the plane’s belly, the then 32-year-old Prince Mohammed bin Salman (MBS) embarked on a charm offensive...
