Some more predictions on the year to come from some leading marketers. Malte Scholz, CEO and Co-Founder of Airfocus says, “One of the biggest trends in marketing will be video content. Statistics show that 71% of people watch more video than they did just one year ago (Hubspot). This means that in
Small businesses are facing more and more competitors in today’s demanding landscape, which leaves them struggling to keep up with all the different trends that come and go. The biggest struggle seems to be which trends are relevant and can help the business, as well as resonate with the target
While much has been written lately about millennials and Gen Z, often forgotten is Gen C. Unlike its age cohorts, the moniker Gen C was born 20 years ago at the research firm’s Inaugural Consumer 360 Conference in Jakarta, Indonesia. And while the term has taken on different definitions since
Small businesses entering an industry that has giants are quite similar to people moving into a new city and looking for a new place to live, or finding a new job in the process. Simply put, it’s stressful and daunting. However, small businesses looking for their niche have a lot
Experts from a variety of different companies shared their thoughts about the year to come. Different predictions from different folks. Olga Gonzalez, CEO, Pietra Communications says that, “Because of the move to virtual events, due to the Covid-19 pandemic, PR and marketing agencies are going to be booking their clients
Companies take vastly different approaches in communicating with employees during a PR crisis. Usually, when referring to great leaders, most people think about people who are brave, decisive and smart, but according to research, there is just one single quality that stands out, and that’s emotional intelligence. Most of the
The past several years have seen an increase in development and adoption of artificial intelligence in different aspects of people’s daily lives. However, above all, this tool has greatly impacted how companies operate. The pandemic ended up changing countless companies around the world and how they do business, which made
The pandemic that started at the beginning of 2020 and didn’t end in sight has seen many people losing their jobs and many businesses suffering or closing down. This has led to people either taking a break from their startups and waiting for the pandemic to come to an end
There is nothing fair and equitable about the so-called “cancel culture.” Let’s get that out of the way right from the start. That said, it helps no one to complain about whether or not something is fair. We have to work with the world as it is, not how we
“If 2020 was a career, it would look like a gaping hole,” said leadership author and keynote speaker Julie Winkle Giulioni this September. The pandemic, she explained, caused many companies to place employee development and advancement on hold indefinitely. That and growing community activism demands for diversity and equality in
