Organic, once thought to refer only to natural foods, is now king of the hill when it comes to online searches. Since search engines are always renewing their algorithms, SEO or search engine optimization has become a key player. Add to that the fact that SEO has changed over the
Managers may be the heart of a company but how good is their health? According to Gallup, which tracked more than 50,000 managers between 2014 and this year, not that well. Gallup’s five-year study, which asked over 500 questions, concluded that there were as many downsides, if not more, among
The process of hiring an SEO service agency might seem time-consuming and expensive but it is worth the effort. It attracts more clicks and research has shown that organic results are more trusted than purchased clickable adverts. However, businesses might still choose to combine both approaches as each has its
There are a number of games many of us may have grown up with as kids that had an element of “freeze” in it. However, when it comes to pensions, that’s a word that workers who are preparing for retirement don’t want to hear. GE was among the latest companies
Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen an area for her to assist. Through her business, Cone collaborates with clients to help drive their
The idea of measurable goals in marketing is hardly a foreign one. After all, marketing is a data-centric industry and with the advances of technology that enable marketers to track every metric imaginable setting goals is more possible than ever. Believe it or not, some businesses don’t set tangible goals
In order to fully understand and appreciate the efforts of Hamed Wardak, as a futuristic Paul Harvey might have said before his famous radio stories rather than afterward, “Now you’ll know the rest of the story.” One of Wardak’s latest ventures is in the area of techno music and his
As is to be expected in a busy industry, today’s headline roundup is full of shifts in staffing and contracts around the public relations world. For image issues stemming from both domestic as well as global professional interactions, public relations firms are constantly making adjustments according to business needs. Cathay
Nike PR has suffered two PR crises in 2019 that continue to have reverberating effects throughout the company and country even as the year draws to a close. While the two are very different in nature, they have been handled well, but not before causing some damage to Nike’s stock.
Industry trends are pointing to a shift in the dynamic between client and agency. As more businesses begin to embrace the idea of bringing their digital marketing work in-house, agencies are feeling the squeeze. The pressure to retain clients is mounting, and with it comes a new set of challenges
