With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to take into account many more potential issues and there are more opportunities for blunders. Here
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align with what they actually want – boomers want to stay active while also dealing with the
Being a marketing manager is a challenging role with a lot of responsibility. A large part of the company’s success or failure is linked with the performance of the marketing team. A successful marketing team is tantamount to a successful business, and a successful marketing manager is essential for a
4 Things to Ask your Influencer Marketing Agency You want to create some media buzz for your company and build brand exposure so you decide to engage in influencer marketing. You decide to engage an influencer marketing agency because they have the experience and network to run results-driven campaigns that
Everyone likes to think that they’d thrive in a leadership position when given a chance. When we start a new job, we dream of the day when we’ll have an opportunity to prove ourselves in a manager or supervisor position. Unfortunately, when that day finally arrives, we don’t always feel
Walk into Nike’s latest concept store in West Los Angeles, and you will have entered a whole new universe where the digital and physical collide. With 4,557 square feet of retail space, the store is designed to blend the convenience of mobile app with high-quality human connection. In other words,
Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with where PR is now and where it is heading is key to staying relevant in the
While press releases might not be the most exciting or novel form of marketing available today, they’re still one of the most effective. Used correctly, a press release can build a company’s credibility, develop connections between a brand and respected industry publications, and drive more customers towards an emerging organization.
Being a good leader means making the right decisions, managing your employees effectively and solving complex problems. However, if you want to be a GREAT leader, you need to add one more thing to your repertoire – Great leaders create more great leaders. They equip their employees with the management
There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in their teams. As the head of a business, people in leadership positions are often the first
