Just in the nick of time, just when Wall Street needs a hero worse than the puniest victim in an X Men sequel, along comes Lynn Tilton. Or more appropriately, up rises this Wall Street equity giant with her head held higher than Goldman Sachs’ most aloof icon, only in her case – justifiably. Lynn Tilton’s $6 billion private-equity firm, Patriarch Partners LLC buys hurting companies and relieves their pain, not by liquidating them, but by infusing them with good old fashioned business sense. Lynn Tilton is an unlikely hero, unless one considers drive and ingenuity as standards for success.
When I first listened to Lynn Tilton on video a few moments ago I would never have guessed the woman is a Wall Street success story. Let alone one who has apparently made money for herself and her investors the old fashioned way, with sound logic and business sense. The stories out of New York these days are generally about the wheelers and dealers, the predators, laying in wait for the next rule to circumvent – the next victim. After a minute or two though, looking past the somewhat unpolished conversational tones, the “you knows” and the “uhms” us college boys are taught to avoid, a keen listener hears the intellect and savvy behind the facade. Business sense has nothing to do with appearances, it is about sound principles (unless of course you run a Ponzi scheme like some).
The list of Tilton’s “rescues” from the jaws of bankruptcy are as long as my arm. Her private equity company has grabbed up companies like; Rand McNally, Totes Isotoner, Ansaldo Sistemi Industriale, MD Helicopters, and perhaps soon our old friend Polaroid. Unlike her contemporaries however, Tifton rebuilds these companies and flips them into profitable businesses again. Sounds like good old fashioned American industrialism doesn’t it. Well this is my sense of this interesting woman.
One of Tilton’s companies, Stila Cosmetics is all in the news this shopping season mainly because of Lynn’s leadership, but also out or her’s and the company’s “feel” for what companies are capable of and what people want. Case in point – The Stila 4.0 (below). Okay, rescuing dieing industries is one thing, turning a profit on Wall Street another, but a makeup case that integrates with your iPhone? You better believe it. In a wired world, what could be more relevant than a pretty woman doing her nails and putting on lipstick with her iPhone hard wired into Stila Cosmetics Central?
The new Stila 4.0 is a makeup case, slash docking station, slash media player all rolled into one. At first I laughed and wondered; “OMG, there will be even less room in the SUV now, ” but at a second glance and a read – it made sense. Maybe the coolest feature being the way users can get and view data and content about all things makeup – consistency to application and etc. Hell, the sucker is actually cheap too.
Load makeup, iPhone, and your out and about all day (or all week if you are resourceful). The ladies even have their own makeup classes (like the class above) via their own beauty channel – Stila Beauty Tube. Once you look at this product, and see the wisdom of it, maybe you will get an idea how this woman built her little empire of success stories. Even more interestingly, in a world controlled by the most cut throat, make dominant, rattlesnakes on the planet.
Lots of smart move must have been made to do things on the level is my first thought. Any way, regardless of whether or not the Stila 4.0 is a boom (which I think it already is) or a flop, one has the admire the ingenuity it took to chance it. Hey, that is what the American dream was all about any way. Or was it short selling and scamming? Nah, great stuff Lynn, keep creating jobs.
Top Public Relations News:
Bolt PR Adds Three New Brands to Client Roster
Russian VTB Group Taps Lobbying Firm In Washington, D.C.
Egypt Public Relations Firms
CANNABIS BRANDING, PROMOTING AND MARKETING NEEDED
Top Influencer Marketing Agencies
The European Bank for Reconstruction and Development Seeks Marketing Agency
Top 100 Public Relations Websites and Resources
Public Relations: Bridging the Gap between Professionals and Academics
Konnect Public Relations Profile
Things to Consider When Taking a Stand on Issues