Atlantic Swimming advocates the growth and development of a diverse swimming
community through education, innovation and a commitment to excellence.
leaders. Innovative Coaches. Fast Swimming
Atlantic strives to promote a safe, positive environment while providing
competitive opportunities for members of all ages and abilities. We value
integrity, fairness, leadership, innovation, and creativity.
Tradition of Excellence: Of
the 200 clubs awarded by the USA Swimming Excellence Program in 2018, 12 were
from MA Swimming – Of over 3,000 USA Swimming clubs, 25 of the top 500 are
part of Middle Atlantic Swimming. Middle Atlantic Swimming has also had
one athlete on each Olympic team since 1952.
Atlantic Swimming, Inc,
in an effort to increase awareness of the organization and the sport of
swimming within its borders, has released a marketing and promotion Request for
Proposals. The RFP details what Middle Atlantic is looking to achieve as well
as a timeframe for the partnership. Middle Atlantic would like to receive proposals
by February 29, 2020 and formally enter into an agreement beginning April 1,
2020. Marketing and promotion firms from inside and outside of the Middle
Atlantic LSC are welcomed to submit proposals.
Middle Atlantic Swimming is the fifth largest of 59 Local
Swimming Committees (LSC’s) of USA Swimming, the national governing body for
the sport of swimming in the United States. Middle Atlantic oversees the sport
of swimming for 145 clubs, 12,500 athletes, 1,475 full and part-time coaches,
and other volunteers in the area defined as Pennsylvania east of State College
(including Philadelphia, Harrisburg, Allentown and Scranton), New Jersey south
of Ft. Dix (including Camden and Cherry Hill), and the entire state of Delaware
(Wilmington, Newark, Dover). The LSC has a permanent office, three full-time
employees, one part-time employee, a website, Twitter account, and Facebook
account. A Middle Atlantic swimmer (either current or developed) has made every
Olympic team since 1956.
Middle Atlantic Swimming seeks proposals from marketing
and/or public relations firms for a partnership to increase awareness and media
exposure of the organization, it’s clubs, athletes, coaches, and volunteers.
Scope of Work:
Objectives of the Marketing Partnership
1) Internal promotion: develop a better understanding within
our current membership of what Middle Atlantic is,
what it does, and why it exists.
2) Develop more innovative means of information distribution
as well as maximize all current forms in use
currently (website, email, Facebook, and Twitter).
3) Develop a template for news submission focusing on
swimming highlights, volunteer highlights, and meet write
ups (club attended, club hosted, and championship hosted).
4) Develop human interest stories and spotlight pieces about
swimmers, coaches, clubs, and volunteers for
broader consumption inside and outside of Middle Atlantic.
Number per month to be agreed upon between
5) Develop a means of educating clubs as to how they can
distribute content to their local news outlets as they see
6) Analyze our current engagement metrics for email,
website, Twitter, and Facebook and recommend ways to
increase engagement within and outside of the organization.