Since 2000, video games seized their rightful place in the mass market, eventually outdoing motion pictures and television for entertainment, sales, and business. Also as an art form. As with any of its competitors, a solid marketing strategy becomes essential to the successful launch of new titles. For game developers
As anyone can attest, there is very little as annoying as odd sounds on a website, which is why it is so surprising that a large PR firm like Cohn & Wolfe would rattle and clank during a visit to their page. Their latest banner features a hoddle of
There are some PR firms who prefer to buy space on Google rather than appearing on Search Engine’s organically – utilizing Pay Per Click advertising (PPC) – and while its SURE that they don’t know the digital media world if they are communications companies buying space, here’s a few of them:
It is amateur hour at Rogers & Cowan, the entertainment PR conglomerate that named a new CEO, Mark Owens today. Why is it amateur hour? Because when someone gets a new job as the head of a company which is described as “a leading public relations and marketing communications agency”,
Joseph Anthony acknowledged something basic early in his marketing career; “the generation that follows mine are consumers.” To Mr. Anthony it did not matter if they were thought of as narcissistic and lazy, or do-gooders, he drilled down to the essential truths upon which they made their buying decisions. Once
Satellite Media Tours, also known as SMTs, are becoming increasingly popular among businesses because they’re cost-effective and relay messages to various media sources. An SMT is a series of interviews spread out over the course of a number of hours, yet conducted generally from the same location. They generally involve
Burning Man is a big deal among those in the know. They have a culture created around tribal inclusion, sharing what you have with anyone wandering by, and accepting others in whatever way they choose to express themselves. Including various levels of nudity. It is a private event held on
As New York Fashion Week is upon us (NYFW), Everything PR has pulled our favorite fashion moments of NYFW’s past. If you are working in Fashion PR, it’s essential you do your homework on past branding initiatives within your industry. Here’s five fun fashion moments consisting of great publicity stunts:
Here are some of the best sports PR campaigns we have seen: Peyton Manning’s Priceless Commercials “Priceless” is MasterCard’s slogan and their commercial series for roughly 15 years. They’ve had great success with it, and can apply the concept in unlimited situations. So when MasterCard put Peyton Manning as a
Do you have a meeting you need to schedule and manage? Here are four tips to making sure you and everyone else gets the most from attending. Setting The physical setting and atmosphere will differ depending on what you want to accomplish in your meeting, how long you expect it
