Recognizing good marketing agencies
Marketing is an evolving and growing industry. There are many marketing agencies out there promising to get results. With the rise of internet marketing, most marketing agencies are on board with and proficient at online and digital marketing, including SEO, social media advertising and Google AdWords. However, sometimes it can be daunting to try to pick the right agency for your company. Here are a few tips on how to recognize a good marketing agency that is the right fit for you:
Sometimes finding a good agency is as easy as asking people. It is worth asking businesses in the area about their experience with the agencies they’ve used. This is a great way to spot agencies that are a no-go if there are many businesses with bad experiences, but keep in mind there will always be an unhappy customer so don’t go off the opinion of just one person.
Aside from just talking to people and businesses directly, use Facebook or other social media sites to ask members of marketing groups to provide recommendations and insights on marketing agencies. This can be a helpful tool as it allows you to reach out to a larger audience and get a bigger and better picture of the marketing agency landscape.
Ask for a portfolio
The best way to find out if a marketing agency is good or not is to find out what it has achieved. Asking for a portfolio from a marketing agency will provide insights into what industry and brands it has previously worked with, how long they worked together and how effective their relationship was.
Keep in mind what kind of agency you want and how much you’re willing to pay. If you want an agency that has worked primarily with well-known brands, then this might mean it will cost you more than if you were to work with a smaller agency and it might mean less personalized attention. On the other hand, a larger agency might have a wide range of excellent contacts and large teams that are well-trained to manage multi-dimensional campaigns. These firms also tend to have better compliance mechanisms in place.
Once you’ve engaged a marketing agency, start with a small budget so you can assess the quality of the work of the agency before you invest completely in the agency. This will help you determine if your brand and the agency are a good fit for each other. Seeing how the agency copes with a smaller budget can also be a good test of its effectiveness.
Expect an open and transparent relationship
Transparency is key to a productive and trusting relationship. If your marketing agency isn’t forthcoming about its methods and activities, then it’s not a good sign. A client should be as well-informed as possible about what campaigns are conducted, and how and how they are being run.