Marketing is an
evolving and growing industry. There are many marketing agencies out there
promising to get results. With the rise of internet marketing, most marketing
agencies are on board with and proficient at online and digital marketing,
including SEO, social media advertising and Google AdWords. However, sometimes
it can be daunting to try to pick the right agency for your company. Here are a
few tips on how to recognize a good marketing agency that is the right fit for
Sometimes finding a
good agency is as easy as asking people. It is worth asking businesses in the
area about their experience with the agencies they’ve used. This is a great way
to spot agencies that are a no-go if there are many businesses with bad experiences,
but keep in mind there will always be an unhappy customer so don’t go off the
opinion of just one person.
Aside from just
talking to people and businesses directly, use Facebook or other social media
sites to ask members of marketing groups to provide recommendations and
insights on marketing agencies. This can be a helpful tool as it allows you to
reach out to a larger audience and get a bigger and better picture of the
marketing agency landscape.
Ask for a
The best way to find
out if a marketing agency is good or not is to find out what it has achieved.
Asking for a portfolio from a marketing agency will provide insights into what
industry and brands it has previously worked with, how long they worked
together and how effective their relationship was.
Keep in mind what
kind of agency you want and how much you’re willing to pay. If you want an
agency that has worked primarily with well-known brands, then this might mean
it will cost you more than if you were to work with a smaller agency and it
might mean less personalized attention. On the other hand, a larger agency
might have a wide range of excellent contacts and large teams that are
well-trained to manage multi-dimensional campaigns. These firms also tend to
have better compliance mechanisms in place.
Once you’ve engaged
a marketing agency, start with a small budget so you can assess the quality of
the work of the agency before you invest completely in the agency. This will
help you determine if your brand and the agency are a good fit for each other.
Seeing how the agency copes with a smaller budget can also be a good test of
Expect an open
and transparent relationship
Transparency is key
to a productive and trusting relationship. If your marketing agency isn’t
forthcoming about its methods and activities, then it’s not a good sign. A
client should be as well-informed as possible about what campaigns are
conducted, and how and how they are being run.