The golden globes had an unlikely star this year – Kelleth Cuthbert, a model at the event’s red carpet holding a tray of Fiji Water bottles. Given her prime position on the red carpet, Cuthbert spent the evening ‘photobombing’ various celebrities as she posed behind them with her tray Dubbed ‘Fiji Water Girl’ by the […]
Recognizing good marketing agencies
Marketing is an evolving and growing industry. There are many marketing agencies out there promising to get results. With the rise of internet marketing, most marketing agencies are on board with and proficient at online and digital marketing, including SEO, social media advertising and Google AdWords. However, sometimes it can be daunting to try to […]
PR Agencies Can Help Products Hit Shelves
Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional and digital media channels to get the best possible outcome for their clients’ products. However, these agencies can do a lot […]
Marketing Your Small Business on a Budget
If you’re trying to build a business and your budget is relatively small, then you might be wondering what you can do to improve your chances of success. Some small companies assume that the best way to save money is to cut down on their marketing budget. However, the truth is that without a good […]
Five Low-Budget Marketing Tactics
A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this […]
Beyond the Roadshow: How to Manage Company Communications in the Lead Up to an IPO
The IPO market for 2019 looks like it’s going to be a big one for investors. Despite media outlets forewarning of a bear market that could last years, there still appears to be a strong appetite for companies listing here in the US. With 2018 boasting a record breaking 38 IPOs, beating the post dotcom […]
