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EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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Marketing and advertising are dynamic industries that are constantly evolving and reinventing themselves in order to embrace all of the new media and tech that allows them to reach audiences in brand new ways. However, in order for businesses to drive more growth through their marketing and … [Read more...]
The holidays are on their way, and it’s time to break out the Christmas tree and deck the halls. Plenty of people find joy in the holiday music and decorations, despite the current worldwide crisis. Instead of focusing on the thousands of news stories covering the pandemic, people have started to … [Read more...]
It’s never too late, or too early, for organizations to formulate an effective SEO strategy. With COVID-19 turning the global economy on its head, many businesses are now appreciating the importance of a comprehensive online profile. In many cases, this includes establishing a new website. The … [Read more...]
2020 Perfect Vision Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance. Between 2014 and 2019, spending for print ads declined at the same rate as the rate of increase in influencer marketing. The study and information was provided by … [Read more...]
After the Temporary Boom of the Holiday Season While most merchants are prepping for the 2019 holiday season, they should also be thinking about next year. And the thinking should not be as much about the 2020 holiday season but retaining current and any new customers they acquire. … [Read more...]
5WPR CEO Ronn Torossian on Personalization and Teamwork As if to put an exclamation point on what many marketers already know, CRM manufacturer Salesforce has revealed the results of a recent survey showing that 84% of respondents say that to get their business, companies must treat customers … [Read more...]
Minorities Will Outnumber The Majority by 2040 The U.S. Census Bureau recently reported that sometime in 2020, the number of minority children in our country will outnumber white children and that around 2040, the total number of minorities will outnumber whites. Other data indicates … [Read more...]
Rags to Riches with Kickstarter Campaigns? The Truth Behind Crowdfunding Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak … [Read more...]
How to Get Free Press Coverage From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to have to work a little harder to make your brand and product … [Read more...]
Managing Tone in Marketing Messaging and Customer Engagement It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual spats in the comments … [Read more...]