Rags to Riches with Kickstarter? The Truth Behind Crowdfunding

Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak Design got its start back in 2011, and how it continues to thrive today, to say the least. This month, Peak […]

How to Get Free Press Coverage

From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to have to work a little harder to make your brand and product stand out from the crowd. Whether you’re an established […]

Managing Tone in Marketing Messaging and Customer Engagement

It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual spats in the comments on a post. It happens more often than not, unfortunately. And whether or not it’s a pleasant […]

Delegation in the Marketing Industry and Why It Matters

As a marketing professional, it can be difficult to regulate time and get all of the required tasks done in a day. In an industry that is quite demanding and always changing, a marketing expert has to be on top of his or her game to be efficient. For this reason, having the ability to […]

How Marketing and HR Can Collaborate

Hr and marketing

Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there the job market is a very different place. Unemployment is at an all time low and there […]

Using PR to fundraise for nonprofits

Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from using public relations to get the media and the public to pay attention to their activities. A targeted approach to public […]

Tips for Getting Instagram Followers and More Likes

There is a lot of noise about how to get free Instagram followers, more likes, more shares, more engagement. A new report from Mention and HubSpot looked at more than 48 million Instagram posts, and it garnered a wealth of tips for your business growth needs. After analysing more than 48 million Instagram posts and […]

The Importance of Social Media Marketing for Local Businesses

Using Facebook to enhance marketing efforts

There are over 327 million people in United States. According to Statista, as of October 2018, there were 204 Facebook users in the US. This means that approximately 2 in 3 people in the US were Facebook users at the time. Taking these numbers into account, it is evident the importance and benefits of social […]

Tips on creating purposeful content

Whether you’re a small local business, a large global organization or a charity, the key to good PR and marketing is creating good and relevant content. Good content enhances your brand’s reputation, attracts customers, and is successful in converting potential customers to paying customers. Below are a few tips on how to create content that […]

Using Facebook to enhance marketing efforts

Using Facebook to enhance marketing efforts

With its fair share of ups and downs – well, mostly downs – in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over how its leadership handled issues are just a few of the problems the social networking site faces. Despite these issues, Facebook […]