LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Internet radio might not be the most impressive in terms of audience, but this particular digital medium is catching the eye of marketers. According to a recent eMarketer report, internet radio is bound to gain more ground in the next years and also attract more advertising dollars as marketers discover
From places to source content ideas for your blog, to content curation sites that allow you to reach broader audiences; from sites that allow you to create visual content with ease, to professional tools that help you monitor content marketing strategies employed by your competitors; the list below features some
Making money online is not something that is incredibly hard, but it does require an investment of effort and time. If you are willing to do the research and have the proper niche, there is enough information out there to make a ton of money. Anything you can do to
Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have
The online learning division of Mediabistro, WebMediaBrands, announced today the launch of a Master Certificate in Social Media Marketing. This online program aims to help digital marketers earn credentials through this educational program.
The multi-platform news and information company USA TODAY was named by Mobile Marketer as Mobile Publisher of the Year. This is an acknowledgement of the company’s ongoing investment in the digital and mobile space and its content and media strategy. The Mobile Marketer Awards are granted yearly to companies with
For many small business owners, email marketing presents a bit of a chicken and egg quandary. What comes first – a decent sized email list or your first campaigns?
Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that
