MSLGroup: Trends in Mobile American Food Culture
MSLGROUP North America examines America’s food industry “from farm to fork,” exploring social media influences on food and beverage choices.
12/26/2012
MSLGROUP North America examines America’s food industry “from farm to fork,” exploring social media influences on food and beverage choices.
Sightly has raised $5.6 million in venture capital, positioning the local video company for even more rapid growth. Sightly’s local video platform helps businesses get found by consumers perusing video, mobile and social media.
Within the past decade, advertising has transformed significantly. Much of that transformation can be attributed to social media – for instance, a great majority of television ads now appeal directly to an Internet audience.
Media outreach, the double edged sword that slices PRs and journalists to shreds at times, any communicator out there can surely use good tools for helping out. While everybody knows about Peter Shankman’s (now Vocus’) HARO ingenuity, but have you heard of Muck Rack?
EPR contributor Dan Ripoll, co-founder and CEO of Content BLVD, offers our readers a few content marketing tips. Content marketing is also an effective way for businesses to establish their particular brand in cyberspace, as great content and link building helps boost search engine optimization.
With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could
Getting CEOs on board with search marketing can sometimes seem like an impossible task—but it doesn’t have to be. Although it’s true that most executives are used to looking at their brands in a certain light and therefore have a hard time understanding why search engines see them differently, you
Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase
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Extreme Reach, Inc., 150 percent increase in growth in HD ad distribution since Q2 2010 suggests a major shift towards high definition TV advertising. Analyzing trends across TV media types in the past two years, the report offers key findings revealing, among other things, for the first time, HD advertisers
