Not only did Google make a clever business decision when hiring investor and Google board member Diane Green to lead its cloud-computing business, the major corporation also made a smart marketing move. Diane Green has a very impressive resume. Her list of accolades is includes co-founding VMware with her husband
In the history of marketing and PR there has never been a time with access to tools and methods that put more eyes on your brand and engage more people in meaningful ways. Every single day, brand managers disrupt the standard consumer news cycle and demand attention in impactful ways.
Recently, many public figures learned the importance of customizing messages for specific target groups. Business people and celebrities do this with ads and in songs and movies. Politicians do this to broaden the reach of their campaigns, as they begin to notice that majority rules, but minorities carry weight. Thus,
The Memphis Police Department is searching for a firm to assist them with a marketing campaign in order to increase recruitment to the city’s finest. The RFP seems to seek a kindler, gentler, smarter recruiter – instead of focusing on brute strength. They seek “qualified applicants who are centered with
Anheuser-Busch, the maker of Budweiser, Heineken (known for not only its eponymous well-loved lager but Dos Equis, Newcastle and Amstel Light as well) and MillerCoors, make up three of the world’s biggest and most popular names in beer brewing. Together, they comprise well above half of the United States’ beer
The San Mateo County Human Services Agency (HSA) seeks a marketing and communications firm to provide information to “existing and potential Agency clients, existing and potential partners, community agencies, and the general public.” This government office provides Federal, State and local programs under a number of separate offices, including Children
Since 2000, video games seized their rightful place in the mass market, eventually outdoing motion pictures and television for entertainment, sales, and business. Also as an art form. As with any of its competitors, a solid marketing strategy becomes essential to the successful launch of new titles. For game developers
As anyone can attest, there is very little as annoying as odd sounds on a website, which is why it is so surprising that a large PR firm like Cohn & Wolfe would rattle and clank during a visit to their page. Their latest banner features a hoddle of
There are some PR firms who prefer to buy space on Google rather than appearing on Search Engine’s organically – utilizing Pay Per Click advertising (PPC) – and while its SURE that they don’t know the digital media world if they are communications companies buying space, here’s a few of them:
It is amateur hour at Rogers & Cowan, the entertainment PR conglomerate that named a new CEO, Mark Owens today. Why is it amateur hour? Because when someone gets a new job as the head of a company which is described as “a leading public relations and marketing communications agency”,
