Most Marketers Ignore ROI in Establishing Budgets
ROI is not used as much as thought – or preached – in establishing marketing budgets, this is the interesting conclusion of a recent study.
03/12/2012
ROI is not used as much as thought – or preached – in establishing marketing budgets, this is the interesting conclusion of a recent study.
AffClicks has recently announced the official launch of a public beta of their web analytics app. The app can be used for network commission aggregation; PPC bid management, ROI analysis and even SEO.
ClickDimensions has recently announced important upgrades to its email marketing and marketing automation solution for Microsoft Dynamics CRM.
Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.
Everything PR News tested a highly modified email marketing tool, eNewsletters.travel, just relaunched by Travel Media Applications. Our testing immediately keyed on the ease and effectiveness of the mail platform, but let’s take a look at some advantages and quirks of this very nice tool.
The world’s largest independent hotels group Magnuson Hotels announces a job opening as marketing director for the Magnuson Hotels London branch.
Marketers should be keeping a close eye on the rising sales of smartphones as a sign that mobile phone marketing is going to be taking over online marketing as the main way advertisers reach the masses.
Medialets Private Marketplace is a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the world’s top publishers’ mobile properties.
The investment, announced today by LogoGarden, comes from FCA Venture Partners V, the firm’s fifth fund, which is focused on healthcare and digital media companies.
A recent report from the Australian Centre for Retail Studies (ACRS) of the Monash University school of Business and Economics, clearly shows social media and other digital channels are playing an increasingly vital role in retail marketing and advertising. Multi-channel strategies are proving far more effective now, especially given the
