A recent report from the Australian Centre for Retail Studies (ACRS) of the Monash University school of Business and Economics, clearly shows social media and other digital channels are playing an increasingly vital role in retail marketing and advertising. Multi-channel strategies are proving far more effective now, especially given the
In news from Affinnova, Inc., a leader in marketing software and services, the company announced their sixth patent on a marketing innovation tool that helps predict personal preferences.
Zapaday.com has recently released a free iPhone application, called Tomorrow, that shows global news headlines for the week ahead. The app, which is freely available in the Apple App Store, displays future news on international affairs, politics, economics, product launches, festivals and much more.
KIA definitely needs a seasoned PR leading its team, especially after the massive wave of recalls in 2010, when Chung Sung-eun resigned, after the company recalled more than 35,000 vehicles in the United States and more than 104,000 globally.
70% of corporate communicators will include global marketing strategies in their companies withing 5 years, a PRGN survey revealed. Interestingly, more than 40% of the interviewees told that their organizations already have a formal global marketing function.
Rishi Shah explains how to tell customers what they want and then give them what they need. Get inside your customers head and dominate sales.
We will, in the following, attempt to explore the new types of press releases developed by marketers to adapt to the media shift.
Cablevision Systems Corp has just announced a first in interactive and advanced television advertising, the completion of the first run of simultaneous delivery of multiple ads from different brands sharing a single 30 second unit. The five ads included in this addressable advertising campaign have been serve to about 3
TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into
March is a great month for marketing strategies: it does mark the beginning of the Spring season in fashion, and much more.
