Marketing

Sales & marketing - courtesy © Stephen Coburn - Fotolia.com

What’s the Connection Between Sales and Marketing?

You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make

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email marketing

The Journey of Business: International Direct Mail Campaign

It’s hard enough to ensure your address data is valid when you’re dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as

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El Cheapo SEO © Trueffelpix - Fotolia.com

The High Price of Low Cost SEO

Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers’ traffic and yield one of the highest long-term returns on investment of any digital channel.

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shopping bags1

Shopping Related Apps Use on the Rise in the US

People want to simplify their lives and take advantage of what it is new in order to gain time and have access to relevant information, or at least that is what recent researches reveal. Mobile commerce – mcommerce – is gaining more and more users as an April survey of

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