Marketing

Small Business PR

Business Travel and Other Dinosaurs

Business travel has been a mainstay of the industry for some time. However, the new trend is away from frivolous and inefficient business. This segment of the travel industry may never rebound to the position it once held, and perhaps it never should. Emerging technologies, combined with corporate business’ new

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should you hire editor - everything-pr

Should You Hire An Editor To Review Your Copy?

In today’s fast-paced environment a lot of material is published before anyone (other than the original author) ever sees it. Is this a good thing? Are editors still necessary? While many would argue that the ease of publishing material today has eliminated the need for editors, I would tend to

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Whitepaper Public Relations

The PR Power of a White Paper

Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.

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