In today’s fast-moving digital world, counting reactions and tracking sales is the easy part. Knowing what’s important to keep tabs on can be a challenge. At this year’s Content Marketing World Conference, which was virtual because of the pandemic, attendees were asked their opinions about what mattered and what should
Paid search advertising is one of the most popular digital marketing strategies that stem from the pay-per-click model, which is used to guarantee businesses that they would get actual traffic to their websites and not just visibility. However, according to some recent studies, it seems that this type of advertising
The main goal of digital marketing is to be able to reach targeted clients at the right time. The best way to develop any business in the technological and digital age that we’re living in is by connecting with the customers online. With the internet being an inevitable part of
Many experts abound with predictions of what 2021 will look like – at Everything-PR, the leading public relations news site we had many experts tell us their thoughts. “2021 is going to be 2020 in reverse. Everything that fell apart in 2020 will start the process of rebuilding. There will be more
Many different thoughts on what will be in marketing and public relations in 2021. We interviewed a number of experts and people in the field on these issues, and here are their thoughts. “Marketing has traditionally been about audience building, but it’s starting to shift to “community building.” Instead of simply
Earlier this year, Gucci launched its Sneaker Garage, the highly anticipated section of its mobile app entirely dedicated to the brand’s eclectic sneakers and their digital counterparts. The app enables users to access a series of tools to tweak and design their own Gucci shoe based on parts of existing models. The section also
More marketing & PR experts we interviewed gave us more predictions. Mike Paffmann, CEO of Virgo PR says marketing of all forms will grow, noting “media will remain key, content marketing will continue to be important as will influencers. Many in the world of PR will see excellent years in
As Chief Marketing Officer of Sky Zone, Josh Cole is considered a leader in experiential-entertainment marketing and is a contributor to marketing thought leadership. Having previously held several roles at Universal Studios, most recently VP Marketing and E-Commerce, and being with Sky Zone for over 6 years, he knows a
Recent developments worldwide have landed many a business in a tough spot – far from an ideal situation. The good news is that marketing experts recommend that businesses foster customer loyalty to overcome this difficult situation. Customer loyalty is based on repeat purchases and return customers, but there are more
Marketing and advertising are dynamic industries that are constantly evolving and reinventing themselves in order to embrace all of the new media and tech that allows them to reach audiences in brand new ways. However, in order for businesses to drive more growth through their marketing and advertising campaigns, they
