Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing, and this is not a skill that every small business owner is familiar with. And that’s
Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak Design got its start back in 2011, and how it continues to thrive today, to say
The Village of Sussex, located in the Milwaukee Metropolitan area in Waukesha County, is soliciting Requests for Proposals (RFP) from qualified, experienced website design companies to re-design the village website utilizing information on the existing website, as well as new content, products, and features. The Village wishes to enhance the
It seems to be the communications question of the year: is YouTube’s meteoric rise finally leveling out? What role does podcasting play in the contemporary PR toolbox? Which one has more opportunity? What exactly is a podcast, anyway? In reality, the debate can never be about which medium is objectively
From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to have to work a little harder to make your brand and product stand out from the
Email marketing automation is an excellent customer retention tool for online businesses. Even so, many businesses don’t have much idea which automated email campaigns are worth prioritizing and testing. There is a major upside to adopting email marketing: this method of marketing typically generates the highest return on investment (ROI)
As an e-commerce business owner, you already know that your product page is where the majority of your customers make the final decision to either buy your product or leave your store. Unfortunately, the all-important product page is often one of the most neglected sections of the sales funnel. While
You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not enough of these visitors are taking that final step and adding your product to their cart.
It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual spats in the comments on a post. It happens more often than not, unfortunately. And whether
