A number of companies have had extremely successful influencer marketing campaigns in the last decade. Other businesses can learn from their examples and implement similar strategies in their own campaigns. Looking at what has and hasn’t worked for others is one of the best ways to learn, no matter if
Sometimes it might look like content writers can become magicians overnight, simply because they’re able to create great blog posts out of nothing. But that’s not quite the case, because content writers study a lot, and they practice very specific behaviors until they are able to create content that seems
Many people believe that marketing analytics only involves measuring the effectiveness of an email marketing campaign. However, the practice actually also applies to most other inbound marketing strategies. These include blogging, lead generation, social media, lead nurturing, and landing pages, which means there is great potential for marketing analytics. Many
Aside from having a user-friendly business website, many companies are looking for other ways to use mobile marketing in lead generation . After a company creates its own website and optimizes it for mobile users, there are a number of mobile tools it can use to attract new customers. One
Nowadays kids know what they want, and if they don’t have the money for it themselves, they just ask an adult to buy it for them. More and more decisions by kids are happening in stores. Families shop together in an effort to save and share time , which allows
In the last few years, Google’s team of engineers has focused on natural language processing and developing a better understanding of how content on a page interrelates with it. With the help of neural matching the search engine can understand synonyms, which means with every update, users can use more
Many websites have already utilized the continuous scrolling feature, however, Google recently made the same change to its mobile search results. These days, instead of the search engine showing several pages of results at the bottom of a page, in the mobile website, there aren’t any pages any longer. Instead
Christmas is an excellent opportunity for increased sales. It is important that businesses have the products and the infrastructure to cope with increases in demand. Christmas is typically the largest economic stimulus for many nations, as sales increase considerably in almost all areas of retail. Businesses across the country prepare
The pandemic saw a lot of businesses pressing pause on campaigns and sometimes canceling them completely. With physical events canceled and brick-and-mortar stores shut, businesses had to completely reconsider how to reach consumers. To influence audiences, brands realized they had to use social media platforms intelligently. This led them to
A large number of business owners – over 80% – tend to depend on word-of-mouth marketing efforts and referrals for business, which shows how important it is for companies to reach customers in their local areas. However, local marketing strategies are slightly different compared to general traditional marketing efforts because
