The purpose of the NNA’s website redesign is to transform www.nnaweb.org into a cleaner and more modern design with easy navigation. This will encourage interactive use from NNA member newspapers, NNA member prospects, the newspaper industry overall and the general public. The association’s new site should be a modern example of a newspaper association website, as well as a leading example of a newspaper’s online presence. An upgraded site will help showcase the NNA brand and mission while promoting NNA’s meetings, products, and services. It will offer members multiple opportunities to support the organization through advocacy, volunteering, and participation.
The mission of the National Newspaper Association is to protect, promote and enhance America’s community newspapers.
Scope of Work:
- Present Site The current website is functional, but it needs to be updated to a cleaner and more modern look.
- Future State
- Simple to Use: Users should easily find what they are looking for. Site architecture, design, and navigation will be well organized and intuitive for audiences. Search results will be accurate and relevant. Regardless of what they wish to accomplish on the site, users should consider their experience on NNA’s site successful.
- User Centric: The design and functionality of the site should reflect the member’s needs. The site should invite users to get involved. Users should have the ability to interact or contribute content via article comments, blogs, and similar functionality.
- Branded: The site should reflect strong brand identity and should reinforce NNA’s mission through its presentation, organization and content offering.
- Easy to Maintain: The internal process for managing, maintaining and updating content should be simple (easy to use) and reliable. Ease of use and support will be key factors in selecting a vendor.
- Functional Design: We need to be able to easily switch from showcasing our annual meeting to covering important news of the industry on our home page. We need a clean, modern design that draws from both best practices of both newspaper and association web site functionality. The first impression should be that we are an association in the newspaper industry. But the display of our association publication, Pub Aux, is also important since this reflects the same kind of product our members publish online. We want to include an effective and flexible display of news content on the website.
- Trackable: The site should provide metrics to measure, analyze and adjust our communication efforts.
- Specific requests
- Classified ads: User could submit classified (text and photo) through the website. Admin would just have to approve the addition.
- Convention page: More design options with the ability to easily add sponsor and exhibitor info to the page.
- Member directory: More prominent placement of Allied Partner listings so members can easily find.
- Member login: A metered paywall is requested, which will allow non-members to view a specified amount of members-only content (including publication Publishers’ Auxiliary) before prompting a login to continue.
- Would like to launch a Postal Q&A page with only questions visible to the public. NNA members must log in to the site to view the answers. Non-members may pay to ask a question and access Postal Q&A.
- Commerce — interactive membership page and convention pages where users can register for membership or events and pay on the NNA website.
July 8, 2019
National Newspaper Association
101 S Palafox Pl Unit 13323
Pensacola, FL 32591
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