Northwest Virginia Wants More Tourists Via Branding RFP

Northern Shenandoah Valley Regional Commission

The Northern Shenandoah Valley Regional Commission (NSVRC) – which consists of five counties in the northwest corner of Virginia— is seeking a marketing and branding company to provide branding services. A firm is sought to build a consistent Shenandoah  Valley brand  to  be used in  all  marketing efforts,  including website, print, ads, digital ads, video, etc.

The Shenandoah Valley has been working to market the region and increase its presence as a premiere travel destination.  Research and experience has shown that visitors maintain a hub and spoke mentality when they arrive in the region and as a result, they do not plan their visits with locality boundaries in mind. Therefore, the true potential for marketing the Valley lies in marketing the region as a whole rather than as individual localities. The RFP notes that “few understand the Shenandoah Valley of today; one that still embraces its rich history, agricultural roots, scenic wonder, and outdoor recreation but has also become a great destination for foodies, artists, and families.”

The Branding and Marketing Strategy of the DMOs consists of multiple stages. The current scope of services includes to Develop a brand concept, to include message, tagline and logo that are adaptable for use in visitor attraction and retention.

Two premier firms in Virginia who may consider bidding on this would likely include Padilla CRT & The Merritt Group.

Proposals are due by January 21, 2016 and should be submitted to: Stephanie Langton, Regional Planner, Northern Shenandoah Valley. Regional Commission, slangton@nsvregion.org.

Top Public Relations News:

Hawkins International PR Firm Profile

Hawkins International PR Firm Profile

Michael Kempner: Straight Talk in the Digital Age

Michael Kempner: Straight Talk in the Digital Age

Horsemeat Scandal Gets Virgin Media Neighing

Horsemeat Scandal Gets Virgin Media Neighing

Target Tries Another Angle to Get Back in Favor

Target Tries Another Angle to Get Back in Favor

ACLU’s Simple PR Stunt Reveals How to Engage and Disrupt

ACLU’s Simple PR Stunt Reveals How to Engage and Disrupt

Crisis Communications Basic Survival Guide

Crisis Communications Basic Survival Guide

Greenburgh Central School District Seeks Public Relations Firm

Greenburgh Central School District Seeks Public Relations Firm

Edelman PR & Richard Edelman: Largest PR Firm has it’s Biggest Year

Edelman PR & Richard Edelman: Largest PR Firm has it’s Biggest Year

BlueGlass Interactive: The Huckleberry of Online Marketing

BlueGlass Interactive: The Huckleberry of Online Marketing

Maximizing Performance as a ‘One-Person Show’

Maximizing Performance as a ‘One-Person Show’

Leave a Reply

Your email address will not be published. Required fields are marked *