Many times PR and brand strategy experts in one company hardly connect, and that proves a great disservice to the entire organization and makes accomplishing company-wide goals more time consuming and ultimately more costly. If a company pays for both departments and they are doing their thing without consulting each
Kim Gagne Joins APCO as Sr. Tech Advisor A former Microsoft senior director of industry affairs, Kim Gagne will now be the senior advisor for APCO Worldwide’s tech practice. He will be based in the U.K. and working out of both the London and Brussels offices.
In the early days of his campaign, reporters were actually worried about Donald Trump still appearing on The Apprentice as his campaign continued. He quickly put those worries to bed by bringing in none other than The Governator, Arnold Schwarzenegger, to be the face of the show. TV execs at
5WPR CEO Ronn Torossian Talks About U.S. Independent PR Agencies Torossian’s recent article in Odwyer projects that the 80 or so independently owned PR firms in the U.S. with 20 or more employees are in the best position to guide clients toward the marketing initiatives that will work best for them.
Looking at good PR efforts, no matter who the practitioner, is always an excellent way to improve skills and enhance creative efforts. Let’s look at three ways Carmichael Lynch has built their campaigns for Subaru’s Outback, Crosstrek, and Forester recently.
American tech companies have “enjoyed” a tenuous and complicated relationship with China for some time now. As one of the biggest and fastest growing emerging markets, China is a major target for American companies looking to expand internationally.
How much do you think should be spent for the U.S. government to tell you what they’ve accomplished? Well here’s the amount that is spent between advertising, private consultancies in public relations, and government employees working in separate press offices for the President as well the various cabinet ministries —
Ruder Finn has been around since 1948 when it was founded by David Finn and Bill Ruder – neither of them is still around at the firm and Kathy Bloomgarden now serves as CEO. They are one of the largest independent PR firms in the U.S. and represent clients such
It’s difficult to separate the company Brian Communications from its namesake, CEO and founder of the firm, Brian Tierney.
All season people have been lamenting the poor ratings generated by the National Football League live broadcasts. The excuses for this downturn have been legion. From Brady’s DeflateGate to growing frustration with Roger Goodell and other league officials to rules changes to poor showings on the field. But the Thanksgiving
