Makovsky Releases Survey Results on Consumer Energy Decisions Makovsky is based out of New York and is one of the original founders of IPREX. They recently did a survey on how consumers make their energy decisions and who they trust. The survey revealed that consumers trust solar energy more than the
Golin Signs as AOR for Horizon Organic Horizon Organic, owned by WhiteWave Foods, brought Golin on as their agency of record for PR purposes. Golin will work with Fallon (the ad agency for Horizon) in developing 2017’s holistic strategy as Golin also brings creativity to the strategy and campaigns.
Groundbreaking on New York’s Second Highest Skyscraper BerlinRosen did double duty at the recent groundbreaking ceremonies at 1 Vanderbilt near Grand Central Station in Midtown. The New York PR firm represents the project developer SL Green as well as Mayor Bill de Blasio who was among the dignitaries attending the
A recent article in the Wall Street Times rocked the pharmaceutical world by claiming that one of the world’s biggest drug companies, Pfizer, will be leaving its longtime Manhattan headquarters. Headline Only Readers grabbed up this tidbit without reading the rest of the article and claimed the company was leaving
During the NFL preseason, when 49ers backup quarterback Colin Kaepernick chose to kneel during the National Anthem, he touched off a protest movement as well as a firestorm of criticism from NFL fans.
Folk singer Bob Dylan defined an era, more than just a rock star with his finger on the pulse of the times; he was the voice of a disaffected, angry generation, both a unifying figure and the originator of an anthem that would create a movement. Now, decades after
Many people are just plain terrified of big data, much as many were of personal computers back in the 1980s. It’s new, it’s different, and it seems incomprehensible. But we’ve progressed as a society, and now we walk around with personal computers connected to the internet, our phones and notepads,
Lippe Taylor Adds Several New Execs Lippe Taylor (LP), founded by Maureen Lippe more than 20 years ago, is known for innovative PR and ad campaigns for health, fashion, lifestyle, and beauty sector clients. Lippe is a former editor for both Vogue and Harper’s Bazaar magazines. LP is transitioning more
In the 1980s, the cola wars raged across every aspect of media. From magazine and TV ads to Billboards, sports star endorsements to product placement in everything from middle schools to motion pictures, you had to choose one or the other. There was no middle ground.
President Obama Adds Hundreds of PR Specialists to Payroll The U.S. Government already spends more than $100 million each year hiring PR consultants and firms. It also spent $800 million on advertising during 2015. During President Obama’s term in office, he added hundreds of PR jobs totaling an additional $500
