In a global economy, few hard consumer goods are more global than automobiles. With emerging markets in the two most populous countries on the planet, automakers from across the globe are looking at China and India with hope and optimism … but they have to get in while the getting
Former CEO of Ketchum Makes it into PRWeek Hall of Fame David Drobis became part of the Ketchum journey back in 1967, starting as an account executive. PRWeek started their Hall of Fame in 2013, and they brought Drobis and four others into the 4th class of inductees earlier this
WPP Subpoenaed by Department of Justice Three of WPP’s subsidiaries have been pulled into the U.S. DOJ’s investigation into production practices. WPP is a communications holding company based in London, and they are cooperating with the DOJ’s investigation. Some of the PR companies under the WPP umbrella include Burson-Marsteller, Ogilvy
When it was reported that Wells Fargo had created untold numbers of fake bank and credit accounts in order to meet quotas, the public was furious. Thousands of employees, including some management, were fired … but it gets worse. Now, according to CNN, it may not have just been bank
Applebee’s Issues Second RFP in 2016 After hiring Barkley less than a year ago for their creative and PR efforts, Applebee’s just issued another RFP. Along with changes in their leadership and adding Barkley, the company has not seen any significant changes in their ongoing sales’ slump. Applebee’s issued a statement
At the bottom of this article is a chart created from the list of 2016’s Top U.S. PR firms according to The Observer. The chart lists the basic statistics of each of the agencies. But there are also some of the thoughts and observations that were listed in the article
Many times PR and brand strategy experts in one company hardly connect, and that proves a great disservice to the entire organization and makes accomplishing company-wide goals more time consuming and ultimately more costly. If a company pays for both departments and they are doing their thing without consulting each
Kim Gagne Joins APCO as Sr. Tech Advisor A former Microsoft senior director of industry affairs, Kim Gagne will now be the senior advisor for APCO Worldwide’s tech practice. He will be based in the U.K. and working out of both the London and Brussels offices.
In the early days of his campaign, reporters were actually worried about Donald Trump still appearing on The Apprentice as his campaign continued. He quickly put those worries to bed by bringing in none other than The Governator, Arnold Schwarzenegger, to be the face of the show. TV execs at
5WPR CEO Ronn Torossian Talks About U.S. Independent PR Agencies Torossian’s recent article in Odwyer projects that the 80 or so independently owned PR firms in the U.S. with 20 or more employees are in the best position to guide clients toward the marketing initiatives that will work best for them.
