PR Insights

uber airbnb

How Uber and AirBnB can conquer Europe

It’s become a familiar pattern. Tech advances meant to combine crowdsourcing with transportation or hospitality, Uber or AirBnB for example, are released in a city or state and the competition freaks out. Soon, local and state regulators weigh in. Legal battles ensue. In most places, Uber has prevailed, but only

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dos equis public relations

Dos Equis Has A New Most Interesting Spokesperson

He was the Most Interesting Man in the World. Now he’s an average civilian. For weeks fans and marketing gurus wondered who would take over as the Most Interesting spokesman for Dos Equis beer. Turns out, it should be spokesperson. Sports reporter Erin Andrews landed the job, a major get

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attract top talent for hiring

Attracting the Best Candidates through an Excellent Online Presence

An excellent online presence doesn’t only mean a large following and frequent activity on social media. It also means providing the information people need to make key decisions regarding a company or brand. Companies might provide this information on websites, through published white papers, via contributed articles to major news

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China’s Answer to a Bad Public Image

The Chinese government has battled with a bad public image since the dawn of democracy. However, unlike many other countries in the same position, this government has the means to control the media. This is often done through censorships, outright bans on websites like Facebook, and almost complete control of

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Ain Sokhna, Egypt

Rebuilding Tourism in Egypt… Again

Egypt experienced a difficult five years, and perhaps no industry feels this more than tourism. The country’s tourism last enjoyed great success in 2010 when visits reached a record 14.1 million. Then in 2011, the industry took a severe hit due to the uprising against Egypt’s dictator. Since then, they

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News boxes on the street

Canadian PR Expert Says Public Discourse In “Toxic State”

James Hoggan, President of Vancouver PR firm, Hoggan & Associates, as well as Chair of the David Suzuki Foundation, just released a new book called I’m Right, and You’re an Idiot. The book discusses the problems faced by society with all the name calling and unwillingness to listen to someone

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manatos manatos public affairs firm

Russian VTB Group Taps Lobbying Firm In Washington, D.C.

Manatos & Manatos, a public affairs lobbying firm, recently filed paperwork with the United States Department of Justice showing their firm has been hired by VTB Capital, Inc., a subsidiary of VTB Group, a global provider of financial services and one of the two largest banks in Russia – and

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jcpenney marketing public relations

Retail PR: JC Penney Shifting Focus

If you’re not living under a rock, you probably realize American department stores are having trouble. Across the board, most big names are seeing sales drop and customers find other places to buy what they want. But some are hurting worse than others. After first quarter sales numbers dropped much

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