In an effort to regain some lost ground in its key demographics, McDonald’s opted to try something fairly revolutionary in today’s fast food marketplace – fresh beef. Other chains have made the switch, and now it seems McDonald’s is going to give it a try. The transition will get a
Between social media and the prevalence of the Presidential campaign, the role of public relations is on the rise, especially when it comes to departments and agencies of the government, whether local, state or federal. Towns and cities all over the country are either adding a PR person to their
Sard Verbinnen Negotiating to Sell 40% Ownership Sard Verbinnen & Company, a renowned PR firm founded in 1992 and specializing in mergers, acquisitions, and all things Wall Street is talking with Golden Gate Capital, a San Francisco-based private equity firm, to sell a 40 percent ownership stake for $60 million.
The Australian government is offering its most sincere “sorry, mate” to Save the Children Australia for a completely erroneous report that claimed the charity was “inciting asylum seekers to self-harm.” The government offered to settle with an undisclosed cash payment for damages incurred to the charity. There have been a
In the last several years Cleveland Metroparks and its CEO, Brian Zimmerman, have enlisted the help of Crisis PR specialists, Hennes Communications (formerly known as Hennes-Paynter Communications), spending less than $25K over those years for the service. Hennes currently charges $400 per hour for their base fee and more for
More than 27 years after that horrible incident on April 15, 1989, when 96 soccer fans were crushed to death, the truth finally finds the light of day. From the beginning, police officers reported how the crowd was drunk and disorderly, many without tickets, rushing to gain entry to the
WPP reported double-digit revenue gains of 10.5 percent for 2016’s first quarter equaling approximately $4.5 billion. This is up from the first quarter in 2015, which totaled $4.2 billion including 5.1 percent revenue growth – like-for-like basis. The good news for the ad/PR conglomerate based in the U.K. didn’t stop
In the aftermath of the admission from top Obama adviser Ben Rhodes that the administration essentially lied to the American public in creating an “echo chamber” of experts to sell the controversial Iran nuclear deal, the Kremlins propaganda arm, Russia Today is lashing out at European and American government
Scientology is no stranger to controversy from the outside or from within. It might go almost unnoticed without a few A-level celebrities added to claims of flagrant abuse of its members, employees, and volunteers. From the outside, most declare it a cult and want little to do with it. But,
Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on the Coca-Cola campaign where names were printed on their packaging. Pepsi’s using emojis instead of names.
