Carnival Cruise Lines added a new consumer PR director to their ranks. Robyn Fink previously worked in New York City at Taylor Strategy as one of the vice presidents. At Taylor, she was in charge of accounts for clients such as Lenovo NFL, KT Tape, Capital One, as well as
Sometimes the past can come back to haunt you, and PR really doesn’t have a statute of limitations. Take the following example as a cautionary tale of how your poor decisions years prior can impact your ability to lead in the present. A recently elected Pennsylvania city councilman just got
London is an old city with some interesting history, and outside of the royal family and some of their traditions, there’s an organization with living ties reaching back into the 12th Century and medieval times. Back then, various trades created a larger entity promoting professionalism and charitable efforts – and
The US Military is testing PR skills as much as it does defense and weapons training. As more organizations look to public relations to provide an extra edge to get ahead, the military is incorporating the same tactics. They’ve implemented plans giving public affairs personnel in the Army Reserve a
Getting hold of US-based news in America is just a click away. Unfortunately for countries like Canada looking to grow their own local news base, it’s just as easy for their citizens as well. This not only affects the news business in the country but also creates a skewed perception
Public relations is a valuable tool every organization should utilize to some extent. Unfortunately, it’s also a tool often undervalued by many for one reason or another. For an organization climbing to the top of their industry and becoming widely recognized by the public, undervaluing the power of PR is
Cereal Partners Worldwide (CPW), the Nestlé/General Mills joint venture marketing 50+ brands of cereal in approximately 130 markets, started reviewing their PR efforts to find ways of strengthening their PR branding activity on a global basis. In the process, they’ve contacted several PR firms to begin the RFP process. They
Technology is a double-edged blade for major industries and their public relations. New technology disrupts and often distorts public perception of a product or brand. In the old days, newspapers, ordinary mail and “film at 11” were the mainstay. These kept the period between public engagement and production at fairly
The use of public relations always existed in politics, throughout history. In old Greece, public speaking became the staple of political life. In Rome, conquerors used rhetoric inspiring men to win wars. In France, revolutionists used the power of influencing the public to overthrow the monarchy. Even in England, Kings
Public Relations as an art form has come into its own. Just ten years or so ago, it was still focused on a lot of press releases, but the way the internet and social media have advanced in our world has also advanced the practice of PR. It’s not just
