RFP, Public Relations, Marketing, Social Media and more!
In mobile solutions news, ING Vysya Bank Ltd. has selected IBM MobileFirst solutions for developing their scalable and cost effective mobile banking app, ING Vysya Mobile. The mobile trend being obvious, leading companies in this vital B2B sphere are paving the way to a better experience, and toward breakneck technology innovations too.
They say general appearance matters. The way we dress for a business meeting, the way we talk, and even the accessories we wear can influence the other party. A famous principle states that people must never be judged after their clothes, and while that’s perfectly accurate, we must accentuate that general appearance is extremely important in the business world. Although the clothes we wear are not defining our personality, it’s essential to look presentable if we want to gain the respect of our opponents.
All of us in public relations who manage people are aware of the importance of connecting with people. Albeit, while all have different styles, the CEO of 5WPR, Ronn Torossian, in his usual outspoken manner wrote an interesting op-ed for FrontPage Magazine, the website of about the differences in personal styles between President Barack Obama and Fox News’ Roger Ailes.
Management consulting means helping companies and organizations improve performance, by making use of smart strategies and tactics to fix problems. The job of a business consultant is to attend negotiations and find sensible techniques to close deals without having to sacrifice the integrity of his client’s company. Every once in a while, consultants are obliged to make use of tricky negotiation methods to get things done. These strategies are not always the most ethical, because the goal is to sign a contract in your favor.
Negotiations are tough, and as we all know women react differently than men in these situations. Most of them admit that a determined male-negotiator makes them nervous, but things don’t have to be like this. Specialists from all over the world agree that women who manage to read others’ emotional states and fulfill their communicative expectations are excellent team leaders, better than empathy-enabled men.
You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.
August proved to be a banner month where PR gaffs and goofs are concerned. Here’s a brief rundown of the biggest and least bright communicative moves in order of goofiness. Put On A Black...
It is a common knowledge that, in order to perform a sale, you have to address a need. And, when you try to sell something to someone, you’d better know that entity: its needs,...
The job of a proficient negotiator is tough, as you must constantly be ready to make decisions, plan in advance, and strategize. In spite of the fact that a preparation process for a negotiation may seem superficial, it’s tricky and intricate. Unsuccessful negotiation strategies are everything, and if you want to avoid making mistakes, the following guidelines might really help you out.
It is not enough to pin an image to make pinners buy. Businesses on Pinterest need a visual storytelling strategy to thrive.
