PR Insights

As a developer or PR of a startup company, have you ever wondered why your press releases or company docs do not always get results? Well, from a long time tech blogger, blog editor, and consulting perspective, it may be because your terminology is just plain outdated. Lame, might be a better way to describe the trend for some "communicators" to overuse phrases or terms that pretty much "label" even great technology or innovation improperly. What we are talking about here is basically a failure to differentiate a service or product from hordes of others by using "cliché" or hyped... Read More >

A recent survey by Robert Half Technology shows that many companies with 100 or more employees prohibit the use of networks likes Facebook or Twitter during work hours. Employees who want to use these networks have to wait until after hours or risk violating company policies. RHT interviewed more than 1,400 chief information officers (CIOs) from companies across US. More than half (54 percent) of these said their firms do not allow employees to visit social networking sites for any reason while at work. CIOs were asked, “Which of the following most closely describes your company’s policy on visiting social... Read More >

GroupM Search and comScore, Inc. have just released the results of a recent study which examines the relationship between search marketing and social media. “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption" was conducted with M80, a social media agency. A white paper has been published on the findings of the study, which can be read here. “Every day consumers express their intent via search. Now, we better understand how that intent is established via social media and the interplay between the channels,” said Chris Copeland, chief executive officer of GroupM Search – The Americas. “The... Read More >

A modern press release is an evolved entity. Sure, the body and its main features still hold some resemblance with its traditional ancestor, but the tone has changed and some important new features have been added. Social media elements embedded within the modern press release boost reader engagement and enable discoverability and sharing. Online releases need a touch of SEO (search engine optimization) and the list goes on. The following publications give you a better understanding on how the press release game has changed. New media rules govern these marketing tools today - understanding this means staying ahead of the... Read More >

Everywhere you look this month, there is pink. From the original pink ribbons that were designed to impress on people the importance of being aware of breast cancer to products that companies roll out just for this month, the cause has grown into something that many deem inappropriate. Recently on SFGate, Heidi Benson wrote an article titled "Pinklash!" It looks at why some people feel that companies are going just a little too far with the whole Breast Cancer Awareness business. Many feel that this is just another PR tool and that no one in big business really cares about... Read More >

No one is immune to it, not even the best of the best. But we prefer to see things with a smile today. If "word of mouth" applies for traditional marketing, why should we call it the same online? Kwittken and Company's small error on the corporate site could actually pass for a creative license if we think about it... It cannot be "word of mouth" online, (unless we count video and podcasts). It has to be "word of mouse" - it certainly sounds better than "word of keyboard." So "word of mouse" could be a new term to describe... Read More >

Bonobos (of men's clothing fame, not the monkey) has several current public relations campaigns going, but what many people don't realize is that the clothing company is doing it all on their own. They believe thoroughly in the power of interacting directly with their clients and use social media to do just that. In fact, they are using their marketing campaigns not only to draw more attention to the clothing brand, but also to gain information that will help them sell their products better. It's a tactic that more businesses should consider. "We're including our customers in the conversation about... Read More >

EverythingPR reviews communications and marketing trends used by various web start-ups, public relations companies as well as highlights the services they provide for the purpose of promoting them. We also talk about Public Relations Goofs and highlight what NOT to do. But all of this material can be daunting for the beginners who might just be starting out in this enormous field called public relations. If you have ever felt overwhelmed by all the different things that have been published at the speed of light in the last few weeks since the site was started, and are looking to get... Read More >

North American public relations agency Environics Communications has launched a new practice. Sustainability and Clean Energy practice will be led by Frank Walter. The practice will provide public relations counsel to environment aware customers who market alternative sources of clean energy for consumers and industry. Clients list includes CSA International, Electric Drive Transportation Association, Chevrolet Volt electric car, Xerox and many others. The agency has worked intensively with companies and nonprofits on recycling and packaging programs; foresting and wildlife preservation; wind energy, alternative energy sources; sustainable energy planning; and clean technology programs. Last but not least, Environics was the first... Read More >