Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one
For the past seven years, Coke’s branding slogan has been “Open Happiness”. In a recent shift announced yesterday, the multi-billion dollar soft drink brand is changing its slogan to ‘Taste the Feeling’. The branding change comes at the behest of Chief Marketing Officer Marcos de Quinto, who changed the slogan
Porsche, Jaguar, and Rolls-Royce are all great brands. Each bring years of class to their clientele, as well as, brand names virtually synonymous with luxury and the high life. Yet, they all win their PR and marketing races via different routes. We’ve compared key strategies they share, and what sets
South Korea is the fourth largest economy in the Asia-Pacific area, yet was left to its own PR devices for many years. This has made a strong group of domestic contenders, though larger entities also have local offices – including Edelman, Hill+Knowlton, and Weber Shandwick. Here are some of the
Checking out what is happening in just a few of the top hotspots of the Southern U.S. when it comes to PR. There’s always something to be found, and we wanted to share some current information. Atlanta PR Updates Hot off the press, PRNewswire reports NG1 Technologies, a green tech
At Everything-PR News we are devoted to studying and reviewing all things public relations, including government. Today, we review – and criticize – America’s out-sized obsession with doing better PR than Russia – and despite America’s outspending Russia, the reality is that Russia simply has a better and stronger media
Climate change only gets more attention as years go by. For this reason, every company tries to show its green side by making green products or participating in green causes. Though many companies still deny climate change, most want to seem as if they care to keep good business. To
In a recent article, a new product “Crisis Tether” was announced – available for tourism-based companies, including those with 500 or fewer employees. For years, travelers have been able to purchase insurance policies to reimburse or pay for services if individuals hit a problem – big or small – in
Despite high rates of poverty in Mexico, over the past few years, the country’s rate of obesity skyrocketed. By 2013, Mexico finally ousted the United States as the most obese country in the west. Obesity not only affected adults but children as well. To add to this, Mexico had the
Yesterday, the New York State Joint Commission of Public Ethics (JCOPE) passed a bill into law requiring any agency paid to help sway public policy for clients to share information. This was done in an attempt to increase transparency and keep the public from feeling political decisions were being made in
