In light of the increasing new role of social media in building brand images, traditional education for advertising and journalism students may no longer suffice. New market challenges continually prove too difficult, based on the limitations of classroom learning. Can educators teach students how to bring different disciplines into a
Specialization of labor has helped human civilization to grow and expand for thousands of years. As jobs and even everyday activities become more technical, the need for well-trained experts in the fields of IT, business, medicine and engineering continue to rise. One field gaining popularity and importance in the business
America’s University system has always been a place where preconceived ideas are challenged and new ideas are given the opportunity to be tested and found reliable or wanting. From research labs testing scientific hypotheses to philosophy classes testing methods of thought and determination, college was where you went to run
When was the last time you received a personal letter in the mail? For most people, years have gone by since a loved one saw fit to mail them a letter. And for this upcoming generation, many never receive anything other than junk mail and Amazon packages. Yet, once the
The Wu-Tang Clan album Once Upon A Time In Shaolin holds a long and storied legend. It was produced over the last six years, and only one copy of the album exists. Selling of the physical album for two million dollars is the Clan’s statement on the value of physical
Oil fracking, a process using high-pressure injections of a mixture of chemicals, sand, and water to break into formations underground – hydraulic fracturing, ushered in an energy boom for Colorado in recent years. But not everyone is in favor of the process. Those living where it happens or might happen
PR pros use two main strategies to build and protect brand images. Smart PR experts use the proactive strategy building brands and pre-empting attacks before they occur. Other PR experts use the reactive strategy, acting only after tragedy strikes. Most PR firms try to use proactive strategies. But often, bad
In what might have otherwise been a quiet transition, Exxon recently named Refining Boss Darren Woods “heir apparent” to current CEO Rex Tillerson. Barring any unforeseen shakeups, Woods will hold the title “president” until Tillerson either steps away or retires. Anytime the largest energy producer in the world makes a
In the B2B market, there are many influencers, but key ones are those whose followers listen to and use the information given by that influencer. Many people and companies can have a huge following, but that does not always translate into someone who actually makes a difference in the choices
Hedge fund company SpringOwl unleashed a brilliant Public Relations take-down campaign aimed at Yahoo which has been covered in media worldwide this week. In a 99-page presentation, the investment company called for Yahoo to reduce their workforce by 80% and replace Chief Executive Marissa Mayer for her spending excessive amounts
