A business-deal-gone-bad sent baseball great Derek Jeter to the media after a Swedish underwear company claimed he backed out of an agreement to promote their products. Frigo, an underwear company based in Sweden, made claims that Derek Jeter backed out of a promotional deal because he didn’t want to be
Here’s a roundup of some of the biggest news stories of the past week. Porter Novelli CEO Karen van Bergen Named “Woman of Influence” Karen van Bergen, chief executive officer of global public relations agency Porter Novelli, has been named a 2016 “Woman of Influence” by the New York Business
When it comes to communication and building relationships, most social scientists agree women possess innate skills. After all, society socialized females over millennia to act as nurturers and caregivers, regardless of professional roles. That is not to say men do not excel in these fields as well, but for women,
Recently, many public figures learned the importance of customizing messages for specific target groups. Business people and celebrities do this with ads and in songs and movies. Politicians do this to broaden the reach of their campaigns, as they begin to notice that majority rules, but minorities carry weight. Thus,
SHIFT Communications is a top-tier PR & marketing firm comprised of over one hundred smart and creative professionals working out of Boston, San Francisco, NYC, and Austin. In Europe it works with and through an affiliate, the Hoffman Agency. Put simply, SHIFT seeks, builds, and converts new audiences capable of
In the past, public relations mostly entailed managing brand images. Often, the marketing team handled brand management, and companies only remembered the importance of PR when a crisis hit. Now, companies recognize the importance of taking proactive action. Public relations agencies capitalize on this by providing a variety of services
In public relations, branding and positioning are as important to the firm as it is to their clients. Many PR firms find innovative ways to differentiate themselves from the competition. This means claiming their share in a field where new start-ups offer as big of a threat as the veterans.
A few updates from this week public relations news updates: The digital age has revolutionized the PR industry completely: constant consumer access to information is felt deeply by public relations professionals, the most successful of whom have adapted by developing new outreach strategies and tweaking their tone of communication for
Old rivalries die hard, and Russian-American propaganda rivalries stretch as far back as the beginning of the Soviet Union. In 2015, that rivalry still exists, and an increase in tensions between the two nations has sparked a rise in PR and propaganda from both sides. Russian propaganda has proven more
As more companies look to expanding services to attract and keep better clientele, some companies still see the value in specializing at what they do best. This is the case with PR firms in Healthcare and lifestyle. Whether in politics, job markets or the news, Healthcare jumps forward as a hotly
