Athletics marketing is as competitive as the consumers using the products. As a result, companies need to find new ways to rebrand and reinvent themselves to consumers. Nike, Adidas, and Under Armour are three of the biggest companies in the industry, and each has come up with new campaigns appealing
The PR world sometimes sees rapid-fire changes, people leaving one firm, trying new ventures, or starting with new firms. Firms take on new clients, vie for business by submitting RFPs and enjoy the opportunities to make a difference while working with non-profit organizations, public affairs agendas and initiatives, and bringing
Two Big Pharma conglomerates are Johnson & Johnson and Pfizer. And just about anyone who watches television for more than a few minutes a day will be well aware of one or more item each of these companies offers to the public. That’s because it is hard to find a
Brian Solis is a leader in the world of digital communication, branding, and marketing for corporations. He is a digital analyst, anthropologist, and futurist for his company Altimeter and is popular keynote speaker for businesses looking to invest in a digital age. The main topics that he addresses are the
Sharing a border makes Mexico the most accessible Latin American country to the United States. As the economy of the Latin American region continues to Mexico to grow. Check out the list below to see what nine PR companies stand out from the rest in Mexico. Zimat Consultores Zimat Consultores
Porter Novelli Acquires The APBC Russia’s Porter Novelli office recently bought a Russian PR company, saying “We are the agency with open architecture and several professional teams have joined our company over the past decade. It is difficult to talk about takeovers in the highly fragmented Russian communications market, it
Amongst the numerous Public Relations firms that call Portland, Oregon home, a handful stand out. Beyond larger, omnipresent firms the following have a reputation for excellence: Weinstein PR Founded in 2007 by Lee Weinstein, Weinstein PR has a reputation and focus of putting clients first. A member of S.N.O.B. (the
The decision made at the UN Assembly this fall, which committed to end poverty by 2030 may seem like a lofty plan. This decision has probably left many business owners scratching their heads and wondering what it has to do with them. The truth is, the advantages for a business
A bill presented to Congress on Monday promises a more simplified way of labeling foods, with the intent of making them more informative and useful for consumers. But in spite of this benefit, it could cost companies quite a bit of money to make the necessary changes. The Food Modernization
What people listen to on the radio says a lot about who they are as a person. It reflects their beliefs, musical interests, and may even speak to their political affiliations. Conservatives lead political talk on the radio. And more often than not, the listeners for these shows tune in
