Marketing terminology for new age innovation has become as hyped laden as any cheesy ad campaign ever created. What are the effects of terminology on developments in the short and long term. How should you describe your technology? Here are some terms you should never use when describing your development
Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to
A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
How to write effective press releases? This is a question many pros attempt to answer in short editorials. We give you today a list of books, authored by some of the most respected PR professionals in the business.
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?
Don’t judge the value of a company by typos and small errors. Look for the value of the ideas instead.
Bonobos has yet to hire a professional PR company and they have done an excellent job of paying attention to their clients and listening to what they want and need. More companies could stand to take a page from their book and become more interactive on social media.
If you have ever felt overwhelmed by all the different things that have been published at the speed of light in the last few weeks since the site was started, and are looking to get some idea on what the heck Public Relations individuals/experts/specialists do, but do not really know
Environics Communications has launched Sustainability and Clean Energy practice to provide public relations counsel to environment aware customers who market alternative sources of clean energy.
