Promotional Tips for Companies in a New Era
One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media...
Category: PR Insights
Important PR Metrics and Measurements
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments. To be able to show clients that PR campaigns actually work, a...
Effective PR Strategies for Brand New Companies
One of the key aspects of creating a successful business during this time is utilizing public relations, which is strategic communication efforts that are designed to positively influence how the public views and response...
Protecting a Company’s Reputation With Consumer Issues
Recently, during a flight from Philadelphia to Miami, a passenger on a Frontier Airlines flight had to be duct-taped to his seat. This is because he allegedly groped two flight attendants and tried to go...
What is a PR firm?
A PR firm is an organization consisting of public relations experts who promote clients and get them strategic communications excellence. It is essential that a PR firm is a good fit for the culture...
Charities and Public Relations
When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way to get media coverage. However, charitable organizations could be...
Public Relations Rules for Off the Record Chats
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it’s a very effective public relations tool. Whether that means a business owner is providing honest information about a trend in the industry...
How to Increase the Visibility of your Brands – Different Types of Media
It is crucial for a brand to increase their visibility to their target audience. Better visibility can generate better leads or create more sales. A company may use different marketing campaigns or media available...
The importance of long copy in ads
These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail...
What Are The Next Best PR Steps
Last year when the pandemic started, many companies around the world decided to put their PR and marketing plans on pause, or even to bring them to a complete standstill. With the first lockdown...
