The customer success industry focuses on helping companies improve their relationships with customers for mutually beneficial results. This includes monitoring and analyzing customer data as well as improving communication between companies and their clients. The field is still relatively new, so it is constantly evolving in order to keep up
Beauty PR has never been more important for beauty brands. The industry has changed considerably in recent years, and the beauty press is often the first place that consumers turn to for honest product reviews and the latest news about new products and trends. There is an increasing amount of
It seems that the public relations industry doesn’t do a great job at its own PR, because there aren’t a lot of people that can explain what the industry actually does. Most people know what construction workers, healthcare workers, or teachers do, but that’s not the case for public relations
Marketing and public relations are related but separate industries, and both of them are essential to the success of every company. Marketing includes all of the promotional and advertising strategies that a company uses to promote its products or services. Marketing also includes marketing analytics, market research, and efforts that
Much like SEO efforts, digital PR takes a long time to get results from for companies, but the results that businesses can get are definitely worth it. Unlike paid ads, there isn’t an immediate show of results after a company launches its digital PR campaign because digital PR is all
Companies that have never set a PR measurement system before might find the tasks intimidating and overwhelming, as many of them don’t know where to begin. However, setting up measurement goals doesn’t have to be the most difficult thing in the world, and in fact, it can make the company
Companies of all shapes and sizes face increasing pressure from stakeholders and consumers to be responsive to everyone’s interests and needs. Additionally, the same companies also face the fact that market changes create the need to provide a bigger return on investment (ROI) to shareholders. Both of those elements end
Having strong channels for internal communication inside a company is essential when it comes to improving and even driving motivation with employees. The reason why a number of companies end up losing out on talent and lacking productivity is simply because of inadequate internal communication strategies. Having strong relationships between
Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company’s employees onto a Zoom webinar. During the webinar, which only lasted about three minutes, he told all of the people attending that their contracts had been terminated. The employees were watching the webinar of the
For many businesses, it’s never easy to navigate ethical internal issues. While there might be laws and statutes that exist to hold everyone accountable, they’re not enough to keep people from behaving unethically, which can cause some issues for businesses. However, it’s not always easy to define what precisely might
