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It’s not uncommon to hear some leaders debate about having to choose between being well-liked or well-respected. The simple although not easy answer is that a balance of the two works best. Well-liked leaders...
Bayer Shifts Marketing Strategies Pharmaceutical juggernaut Bayer has spent the better part of the year preparing to bring all of its marketing work in-house, replacing work previously done through agency contracts. It’s a move mirrored...
For digital marketers, there are, broadly speaking, two areas of focus when it comes to customer relationships. First, the marketing plan must work to acquire new customers. This process includes areas such as advertising,...
All project leaders and office managers need to positively interact with team members. As much as communication is a big part of the interaction, employees also need to be motivated, respond to feedback, and...
It used to be that the only curators around were at museums, art galleries and zoos. Progressive companies have been employing curators but in completely different capacities. Curator for a Company Next to loyal...
As described in an earlier article, the demand for public relations professionals is high today, largely because of the explosion on social media. This is encouraging for current PR folks as well as for...
It is an old adage, but can be used to explain a world of realities: men are from Mars, and women are from Venus. In few industries is the gender divide so obvious than...
For years, we took it for granted that customers would flock to stores for consumer package goods (CPG), particularly fresh food. There weren’t many people who foresaw a tsunami of delivery services zipping along...
Public relations is all at once a timeless and a dated industry. Why do we say this? Well for starters, there will always be a need for public relations. The image/message that a business...
Elvis Presley wailed out lyrics to this song back in 1972, centuries after Greek philosopher Plato said, “Wise men speak because they have something to say; fools because they have to say something.” Irrespective...
