What are the stats around restaurant industry success standards? The restaurant industry is among the most cutthroat. Look into the industry statistics, and one will find that 60% of restaurants don’t make it past the first year of operating. Even more hauntingly, 80% are out of business within 5 years
More and more businesses are turning their focus towards digital marketing, and specifically public relations, in an attempt to boost their credibility and visibility with the target audience. One of the best ways to get a company’s name in front of a lot of people, as well as build thought
Many hedge fund managers are constantly looking for investors, yet they limit their company’s ability to find those investors and advertise to them due to their adverse public relations perspective. Furthermore, plenty of hedge funds prefer to operate away from the public’s eye, but that also hides them from the
In 2020, trends included AI, live streaming, unique/niche targeting, and even big data integrations. They haven’t faded, but the focus on use has drastically changed. Brands have started using the online world more and more. For example, using influencers, social media, targeted content, and even self-publishing platforms. Top players or
The investment platform, Robinhood, had spent years perfecting its brand, by promising to make it easier for the public to invest and trade stocks. However, suddenly, with a very controversial move, one where the platform decided to stop trading certain shares, it effectively managed to take down all of those
Representation is a timely issue that all teams should consider, especially where their communication is concerned. Diverse voices not only allow for more connective communication. They promote ideas that are important to a growing number of consumers in a massive and active audience. But are messages about “inclusion” or “representation”
Probably the biggest challenge PR professionals face is proving to their bosses or clients that they’re making progress and that they’re being successful. The reason? Proof. Unlike marketers, who may employ coupons or BOGO deals to drive trackable sales to the store or website, proving inroads on ROI is more
Bread & Butter, a hands-on digital media and public relations agency, specializes in the food, drink, and travel industries. Founded in 2007 by Meredith Vachon and Rachel Mays Ayotte, the agency sought to fill a gap in PR that was: the absence of new, authentic, and innovative approaches to marketing
Today, a special Q & A with Michael D. London, CEO of Bow Wow Labs. For more than 40 years, Michael London has invested in and built companies from startup, to maturity, to exit. In all cases, these companies have become more than an investment, and London has been the
There are a number of things that may cause a company to completely pivot its marketing strategy in order to ensure continued sales and brand growth in times of crisis, and the COVID pandemic is no exception. Over the past year, we have seen companies around the world engage their
