Business leaders understand how crucial it is to communicate during a crisis, especially communicating with empathy and transparency. Having these tones in communication during a crisis is what encourages all those included to make the best and quickest decisions possible, so that they can mitigate any harm. With transparency, leaders
The old saying about how a lie can get around the world before the truth makes it out of bed never met the internet. These days, misinformation and disinformation can become ingrained into the psyche of an audience before the real message is even finished being created. The fact is,
Today we feature a discussion with the dynamic Paige Arnof-Fenn, Founder & CEO of Mavens & Moguls. Q: Tell us about your background and how digital matters more today? A: I started a global marketing and digital branding firm 19 years ago and you do not exist today if you cannot be found online.
What are going to be hot in public relations in 2021, what wont? We asked some leading public relations experts and here are their thoughts. “PR trends are definitely going in the direction of being more personal, more honest, and more vulnerable than ever before. Consumers and audiences want to
We asked some experts for opinions on what trends and strategies we will see in public relations and marketing in the new year. Here are what some experts told us: Simon Elkjær, the Chief Marketing Officer of avXperten, an electronic company said, “One strategy that we’ll definitely be seeing more
In a world that is constantly connected to everyone digitally, one of the key factors that determine whether a company is going to fail or thrive is corporate communications. This is the thing that has an impact on the productivity of the employees, on the innovation of the company itself,
Asked a few experts what is the best school to learn public relations – and here’s some answers. Diana Bassett, President of Diana Bassett Public Relations said Hofstra University is the best school to learn PR. She said, “Hofstra has both an undergrad and graduate PR department and the program is
The integration of earned, shared, owned as well as paid media, that focuses on all of the buyer’s needs while also satisfying the media is defined as B2B public relations. Even when all of these three needs have differing interests, a good PR professional can balance between them. At its
So Joe Biden is our next President – What are the implications for the public relations industry of a coming Biden administration? Shel Horowitz, an Award-winning author of 10 books including Guerrilla Marketing to Heal the World said, “I see the Biden victory creating opportunities for smart PR practitioners. That it
You may already know that PR is important for marketing your business. However, did you know that branding is integral to PR? Many entrepreneurs just focus on marketing and PR but they fail to acknowledge branding which is quite important. The following are top 5 reasons why you should use
