When two brands form a brand partnership, they create mutual marketing and PR benefits. The brands may include retailers, car manufacturers, and restaurants, among others. The brands involved pool their resources, creativity, and existing images in order to build an offering that is greater than the sum of its parts.
To try to attract or retain clients, most attorneys these days tend to rely on public relations and marketing efforts. The ones that don’t utilize these tools end up losing out. Several decades ago, most of the legal industry believed marketing and public relations to be unethical and tended to
Effective public relations strategies are constantly changing, and what used to be an effective strategy even a year ago may no longer be practical for companies. That’s why companies have to keep up to date with the most relevant and current efforts which will help them get more attention and
One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments. To be able to show clients that PR campaigns actually work, a number of agencies have turned to digital tools and vendors. Cision One of the most popular,
One of the key aspects of creating a successful business during this time is utilizing public relations, which is strategic communication efforts that are designed to positively influence how the public views and response to a company. Although plenty of big brands and corporations can afford to have big PR
Recently, during a flight from Philadelphia to Miami, a passenger on a Frontier Airlines flight had to be duct-taped to his seat. This is because he allegedly groped two flight attendants and tried to go after a third one. News outlets obtained a cell phone video from another passenger on the
A PR firm is an organization consisting of public relations experts who promote clients and get them strategic communications excellence. It is essential that a PR firm is a good fit for the culture of a given business. PR is not simply another tool in the marketer’s toolkit. It is
When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way to get media coverage. However, charitable organizations could be doing a lot more in terms of public relations efforts, and seizing a lot more opportunities
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it’s a very effective public relations tool. Whether that means a business owner is providing honest information about a trend in the industry that they find frustrating, or trying to find a way to ease the impact of an
