R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers. Usability testing and software research tool company UserTesting conducted a study of the top 11 brands globally to understand what set them apart from their competitors.
The recent news that the new CEO of Citigroup will be the first female ever to head a Wall Street bank was welcome news to many people. Its current CEO, Michael Corbat, is retiring in February and will be succeeded by Jane Fraser. Fraser is currently the President and CEO
While many PR agencies officially have their offices closed due to Covid-19, we are aware Rubenstein Public Relations in NYC opened, although we know DKC-PR, MWW PR, 5WPR and other market leaders in that region have their offices closed, although employees are free to go in if they want. What
Rising from obscurity, Mohammed Bin Salman (MBS) is transforming and modernizing the highly conservative kingdom. Having been a quietly spoken and a relatively unknown prince, the attentive and silent note-taker has thrived into one of the powerful leaders in the Arab world. To achieve the status, MBS has mastered the
What should police officers do to improve their reputations nationwide? There are many advocacy organizations – like the National Police Association who work to bring national and local attention to the anti-police efforts challenging effective law enforcement at every turn, and to build public support for needed actions through radio
We asked PR firms “Are you going back to the office?”, and here is what they said: John Lacy, president and COO at Idea Grove, said “Idea Grove, a Dallas-based high-tech PR firm, has reopened our offices. Prior to the shutdown here in the state of Texas, Idea Grove already had
That quote by the late and legendary Leo Burnett, founder of the global ad agency bearing his name, says it all for marketers planning their post-pandemic strategy. Many people who turned to digital media to search and shop during the pandemic expect to continue doing so when it’s over. But
Of all the years, 2020 is definitely not the time for an airline to get negative press, and someone apparently trying to get “internet famous” took advantage of that. Reports are coming in from various media outlets that, last week, a “black man wearing a Trump 2020 mask was kicked
Michael Tulipan, a partner at MST Creative PR, a boutique company that specializes in PR, social media, and digital marketing for restaurants, wine, and food was generous with his time recently in sharing with us his thoughts on how agencies can survive during corona times. As follows are Tulipan’s thoughts
Consumer tastes change over time. Sometimes literally. Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away. Campbell’s Soup Sometimes, an influx of options can create a massive sea change in the marketplace. Such is the case for soup
