“Shiny new object syndrome” isn’t just relegated to buying gadgets and gizmos – it also relates directly to the “buzz” surrounding AI. In the PR and marketing world, in particular, the allure of new tools is in part informed by the incredible power that our digitally connected world has provided
Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years. That’s because this type of content is very helpful, as audiences find it useful long after the content has been published. Evergreen content is also a great way for brands
COVID-19 has been blamed for a lot of things but to the DTC industry, it’s getting a lot of credit for bolstering sales. Global PR firm Diffusion has been tracking consumer trends since 2018, and reported recently that 2020 saw consumer appetites for DTC brands escalate. The firm’s 2021 Direct-to-Consumer
Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about what is happening, and facts. A press release is not an article; it’s one page of
Public relations isn’t just used for a brand’s reputation management, awareness, and publicity anymore. With the evolution of the industry, PR has become an excellent tool for lead generation that can work alongside business development and paid ads. Thought Leadership When a business leader offers their opinions or expertise on
Brands and corporations are able to reach their target audiences in a variety of ways, from advertising, social media platforms, contests, publicity, to in-store experiences and more. However, generating content that is going to reach the target audience in a relevant way can only be done through one thing, and
As an eCommerce business, you rely on your Internet presence to communicate your brand’s message and encourage people through the sales funnel. Digital public relations is your key to curating a positive brand image online. With e-retail revenues projected to grow to $5.4 trillion by 2022, you’ll want to strengthen
Public relations is an essential piece of a company’s marketing efforts, and, compared to traditional advertising, it’s frequently a lot more cost-effective. Yet plenty of small businesses are still struggling with the concept of PR and understanding why it’s so necessary. PR and Advertising A company represents itself through paid
Social media platforms can change at a rapid pace, and this is especially visible with some of the newer platforms, such as Instagram or TikTok. Specifically, these two platforms have been seeing a lot more authenticity and a lot less sophistication, which has led to a great surge in sharing
Aside from the analytics, product design, and customer experience that go into marketing campaigns, there is also a great deal of creativity that goes into it as well. This tends to go beyond the ad campaign mechanics and can actually provide tangible results of value to companies. Customer-Centric Campaigns Most
