Do you need a PR firm or publicist for a book you’ve written? Generally book pr firms do not think outside of the box – and their retainers are 2 to 4 thousand dollars a month — a bargain when looking at larger Public Relations companies, that might be able to produce more
We conducted a series of interviews and got a variety of responses from people about “What is 2020’s best marketing campaign.” – although The Last Mile from Volkswagen – got ample praise. Here are some answers: According to Sam Willamson, head of marketing for CBDiablo, “Early in the year we
Denver, Colorado and the Rocky Mountains have many known attractions, but one that may have slipped under the radar is Communications Strategy Group or CSG. In 2016, it was named one of the “Top 10 Best Workplaces in Advertising & Marketing” by Fortune Magazine. CSG had already been named “Best
Buyer persona is to marketing, what sewing patterns and costume design are to the fashion conscious. The mutual aim of all is in customizing their products to fit customers’ desires and interests. Other terms like marketing persona, user persona, and customer persona have also been used and mean the same
Managers of hedge funds have to get other people to invest in their organization. However, they tend to have a lot of limitations because they can advertise their business and look for various investors. When it comes to hedge funds, they aren’t registered with the Securities and Exchange Commission, which
Award-winning author Shel Horowitz – “The Transformpreneur”(sm) was gracious enough to share his thoughts on great marketing and public relations books. He’s a noted and best selling-author well respected in the Public Relations industry. Horowitz said, “Discovering Jeffrey Lant’s Cash Copy back in the 1980s was my introduction to client-centered copy–something I’ve
It’s no secret that the sports genre is one of the most popular within the world of gaming. According to research by Statista, this area of the market accounted for 11.1% of total video game sales in the United States in 2018. Although MMOs – massively multiplayer online games – and role-playing titles
We asked our readers to let us know who are some of the best communicators ever. Here’s our audience replies: Alex Kehoe of Caveni said, “One of the most effective and consistent communicators that many are familiar with is Will Smith. It’s undeniable the effect he has had on an
Managing a situation that involves a legal PR team is tricky but never impossible. Whatever the outcome happens to be in the court of law, the outcome in the court of public opinion is just as – if not more – important to the future of a business or organization
Although protests following the videotaped death of George Floyd at the hands of a Minneapolis police officer are decreasing, there’s still much discussion in communities not just about justice, but also the need for inclusion, diversity, and racial equity. Some brands were quick to publicly state their position on one
