In 2020, trends included AI, live streaming, unique/niche targeting, and even big data integrations. They haven’t faded, but the focus on use has drastically changed. Brands have started using the online world more and more. For example, using influencers, social media, targeted content, and even self-publishing platforms. Top players or
The investment platform, Robinhood, had spent years perfecting its brand, by promising to make it easier for the public to invest and trade stocks. However, suddenly, with a very controversial move, one where the platform decided to stop trading certain shares, it effectively managed to take down all of those
Representation is a timely issue that all teams should consider, especially where their communication is concerned. Diverse voices not only allow for more connective communication. They promote ideas that are important to a growing number of consumers in a massive and active audience. But are messages about “inclusion” or “representation”
Probably the biggest challenge PR professionals face is proving to their bosses or clients that they’re making progress and that they’re being successful. The reason? Proof. Unlike marketers, who may employ coupons or BOGO deals to drive trackable sales to the store or website, proving inroads on ROI is more
Bread & Butter, a hands-on digital media and public relations agency, specializes in the food, drink, and travel industries. Founded in 2007 by Meredith Vachon and Rachel Mays Ayotte, the agency sought to fill a gap in PR that was: the absence of new, authentic, and innovative approaches to marketing
Today, a special Q & A with Michael D. London, CEO of Bow Wow Labs. For more than 40 years, Michael London has invested in and built companies from startup, to maturity, to exit. In all cases, these companies have become more than an investment, and London has been the
There are a number of things that may cause a company to completely pivot its marketing strategy in order to ensure continued sales and brand growth in times of crisis, and the COVID pandemic is no exception. Over the past year, we have seen companies around the world engage their
The online marketplace is getting crowded as we speak. The amount of available information online has started making people overwhelmed, to the point where their only choice is to step away from digital platforms and reconsider what’s important to them. This is true for both brands and consumers, and the
Today, an interview with Sarah Farrant, Head of Strategy at public relations agency NINICO Communications. What are five trends you see this year? “Podcasts: Easily my top pick. According to Infinite Dial 20, 55 percent—155 million—people in the United States listened to a podcast this year, up from 51 percent
Spoke to some Public Relations and marketing experts for 2021 predictions on whats to come. Here are what experts told us: Susan Thompson of TopCasinobonus.com told us “In 2021, Sponsored content will become more essential and useful for the PR program. Publishers spend a great deal of time searching and understanding their vertical
