Buyer persona is to marketing, what sewing patterns and costume design are to the fashion conscious. The mutual aim of all is in customizing their products to fit customers’ desires and interests. Other terms like marketing persona, user persona, and customer persona have also been used and mean the same
Managers of hedge funds have to get other people to invest in their organization. However, they tend to have a lot of limitations because they can advertise their business and look for various investors. When it comes to hedge funds, they aren’t registered with the Securities and Exchange Commission, which
Award-winning author Shel Horowitz – “The Transformpreneur”(sm) was gracious enough to share his thoughts on great marketing and public relations books. He’s a noted and best selling-author well respected in the Public Relations industry. Horowitz said, “Discovering Jeffrey Lant’s Cash Copy back in the 1980s was my introduction to client-centered copy–something I’ve
It’s no secret that the sports genre is one of the most popular within the world of gaming. According to research by Statista, this area of the market accounted for 11.1% of total video game sales in the United States in 2018. Although MMOs – massively multiplayer online games – and role-playing titles
We asked our readers to let us know who are some of the best communicators ever. Here’s our audience replies: Alex Kehoe of Caveni said, “One of the most effective and consistent communicators that many are familiar with is Will Smith. It’s undeniable the effect he has had on an
Managing a situation that involves a legal PR team is tricky but never impossible. Whatever the outcome happens to be in the court of law, the outcome in the court of public opinion is just as – if not more – important to the future of a business or organization
Although protests following the videotaped death of George Floyd at the hands of a Minneapolis police officer are decreasing, there’s still much discussion in communities not just about justice, but also the need for inclusion, diversity, and racial equity. Some brands were quick to publicly state their position on one
Between online misinformation, misleading advertisements, and social media trolls, today’s crisis management planners have to be prepared for any type of emerging disaster. Whether that’s on a familiar front or a new and unexpected one, the best way of managing a crisis is with a solid plan. These days, brands
A career in digital marketing or digital PR is a rewarding experience for many, and is well-suited to individuals from a range of backgrounds with a keen eye for online communications. One role often discussed is that of a community manager. Here is a brief guide to the role of a community
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members. By June, the With Global Alliance (WGA) membership had doubled in size to include 10 firms, servicing 26 countries, all with deep tech expertise and hands-on senior
