A misconception about the PR industry is that it is reactive, rather than proactive. The reality, however, is that PR is a tool and trade that is also effective when used as a preventative measure.In other words, it is always much more preferable to take precautions against a PR crisis
Every day on social media, there are memes, articles, and “takes” on what to do, feel, and think about the coronavirus. Some are played for laughs, others purport to be authoritative, and many fall somewhere on a spectrum between those descriptions. This reality, on its face, telegraphs a challenge the
The AAP holds a cooperative agreement for the National Center on Early Childhood Health and Wellness (NCECHW) with the Administration for Children and Families (ACF) Office of Head Start and Office of Child Care, as well as with the Health Resources and Services Administration Maternal Child Health Bureau to support
The phenomenon of influencer marketing is going from strength to strength. A growing number of brands are leveraging influencer marketing to reach their target audience, and what was once a niche digital marketing strategy is quickly becoming an established strategy in its own right. Even so, the path to involvement
An effective PR campaign can have a long-lasting effect on a brand’s public image and reputation. If well-planned, a PR campaign can boost sales and attract media attention (positive and national). Further, it can foster positive relationships between a brand and the public over the years to come. What are
That’s the title of the movie HubSpot characterized as one of the “strangest movies of the 80s.” For marketers who began in the field 20 or more years ago, and who were also responsible for advertising, the usual regime usually meant weeks, if not months of meetings, analysis and manual
For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change. Though the purpose of public relations will always be to effectively manage a client’s public perception, be they an individual, business, government or organization, the skills required
Salary matters, but it’s not the only reason people come to jobs – and it’s certainly not the reason people leave them. If you want the members of your team to be happy and productive, benefitting the bottom line to the best of their ability, you have to work on
Mistakes just happen; nobody plans for them. Often these are little mistakes that accumulate into big issues if they go unnoticed by the team. Of course, to anticipate failure is not such a fun task but it goes a long way in equipping the team on how to respond. If
The world of digital marketing has undergone a series of transformations in recent years, with the evolution of new consumer technology, available platforms and even new languages. As such, there has been a parallel shift in how companies choose to market their products, including a new openness to working with
