PR Insights

Mistakes First-Time Managers Make

Taking on the position of “manager” for the first time can be a very exciting experience – but it’s also pretty overwhelming too. As a manager, you’re responsible for leading an entire group of people, and this means that you have the power to make real changes in your business.

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Stormy Daniels Wants to ‘Set the Record Straight’

Stormy Daniels Wants to ‘Set the Record Straight’

  Over the years, many different Presidents have been linked to many different women. Those connections have created a host of PR issues for both the Presidents and the women. Now it’s former adult film star Stormy Daniels in all the headlines, just bursting to tell everyone all about her

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How Do You Write Emails that Are Sure to Be Opened?

How Do You Write Emails that Are Sure to Be Opened?

Email is still one of the most popular marketing mediums in the world today. It’s personal, easy to use, and it takes very little time for even the most chaotic of businesses to set up an effective email marketing campaign. Indeed, many people believe that email remains to be the

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Great Leaders Serve

Just before the Last Supper was served, Jesus began to wash the feet of those assembled. Peter was upset by this and didn’t want to demean his leader by allowing Jesus to wash his feet. In response, he was told that He who was chiefest among others must serve them

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Don’t let correlation cause a bad connection

You’ve heard it before: “Correlation does NOT equal causation.” Just because it follows, doesn’t mean it connects. The same can be true in public relations and marketing. And, if we fail to respect this, we can easily confuse our audience and delude ourselves. How easily can this get out of

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How Blockchain Can Be Used to Revolutionize Leading Industries

Cryptocurrency is all the rage in many discussions. Whether it is up or down, Bitcoin, Ethereum and other cryptocurrencies have revolutionized how the world views money and transaction. All of these currencies are built on a relatively new technology known as blockchain. It’s a method of keeping records that decentralizes

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The Numbers of Financial Communications

The Numbers of Financial Communications

For those interested in a career in financial communications, it’s time to up your game with numbers, percentages, ratios, and so much more. Of course communications skills need to be great too, but the better you get along with numbers, the more likely you’ll find success in this sector. Dealing

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Can you Use a Natural Disaster to Market Your Cause?

Can You Use a Natural Disaster to Market Your Cause?

Over the first half of December, the news in the western US was covered in ash, smoke, and wildfires – about five big ones going in California. Frequent one-minute blurbs burst into television time, and the nightly reports, even outside of California shared stories, including firefighters joining the battle from surrounding

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Nassar to “die in prison”

Not long ago, he was one of the most celebrated sports physicians on the planet. Today, he is another convict condemned to, according to his judge, “die in prison.” Larry Nassar has had his day in court, again, this time to answer the accusations that he molested and abused countless

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NFL Gets Ratings Boost From Playoffs

Despite Sunday Night Football being, yet again, the top program on TV, the NFL has not had the best year for TV ratings. Viewership is down, as consumer habits are changing and more people are seeing their “TV time” split among standard cable offerings and streaming media. That said, the

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