The Hamptons, part of the East Egg of Long Island, is known for its miles of glittering, sandy beaches, its status as a vacation spot for Manhattanites, and lavish real estate. For those seeking opulent, waterfront homes at an equally opulent price tag, there’s no better brokerage firm but Bespoke
We conducted an interview with Paige Arnof-Fenn of Mavens & Moguls How has Covid affected your business? I started a global branding and marketing firm 19 years ago in Cambridge, MA. I am very concerned about the spread of this virus and the short and long term impact it will have on the
A Q & A with Guy Walsingham, CEO, Red Lorry Yellow Lorry · It’s fair to say it’s been a tricky quarter for all PR agencies. How has it been at Red Lorry Yellow Lorry? It’s certainly been an unusual time. Like businesses in all industries, we’ve had to adapt quickly, but our
Q: How Does Joining a Global Network Benefit an Agency? As boutique agencies continue to chip away market share from behemoth agencies, it is inevitable there will be growing pains. Too often – still – small and mid-sized agencies are told they cannot compete for top tier accounts – even
For many, even public relations professionals, the subtleties between tech PR and robotics PR are difficult to discern. With the robotics industry constantly growing, it’s more important than ever to understand how to provide the most tailored services to these clients. Though many robotics companies have their own PR departments,
In the wake of a pandemic, which most people have never experienced, the novel coronavirus COVID-19 has managed to affect every part of people’ lives in a matter of weeks. Between the panic buying and the panic selling, crisis communications have become a valuable tool, which is going to be
The public relations mastermind that co-founded Burson-Marsteller, and then managed to build the firm into one of the leading forces in the PR industry, died on January 10, at a rehabilitation center in Memphis. Harold Burson was 98 years old. According to Catherine Sullivan, a spokeswoman for Burson Cohn &
For many, communicating to connect with an audience is the ultimate goal of public relations. That’s why digital storytelling is a communications trend with no end in sight, with skilled story writers a vital part of any modern marketing team. Take, for example, a shopper looking for a new pair
Frank Sinatra crooned those words back in 1965 to get across the point of the song’s punch line: “You can’t have one without the other.” So, it is with managing today’s workforce. The horse and carriage may be long gone but trust and positiveness are paramount in order to be
This Japanese word is often mistaken as meaning “goodbye,” but it means much more than that. It implies a forever farewell. Letting a Well-Liked Employee Go One of the most difficult tasks of a leader is terminating an employee. It’s even more difficult when the employee is well-liked by their
