Q: How Does Joining a Global Network Benefit an Agency? As boutique agencies continue to chip away market share from behemoth agencies, it is inevitable there will be growing pains. Too often – still – small and mid-sized agencies are told they cannot compete for top tier accounts – even
For many, even public relations professionals, the subtleties between tech PR and robotics PR are difficult to discern. With the robotics industry constantly growing, it’s more important than ever to understand how to provide the most tailored services to these clients. Though many robotics companies have their own PR departments,
In the wake of a pandemic, which most people have never experienced, the novel coronavirus COVID-19 has managed to affect every part of people’ lives in a matter of weeks. Between the panic buying and the panic selling, crisis communications have become a valuable tool, which is going to be
The public relations mastermind that co-founded Burson-Marsteller, and then managed to build the firm into one of the leading forces in the PR industry, died on January 10, at a rehabilitation center in Memphis. Harold Burson was 98 years old. According to Catherine Sullivan, a spokeswoman for Burson Cohn &
For many, communicating to connect with an audience is the ultimate goal of public relations. That’s why digital storytelling is a communications trend with no end in sight, with skilled story writers a vital part of any modern marketing team. Take, for example, a shopper looking for a new pair
Frank Sinatra crooned those words back in 1965 to get across the point of the song’s punch line: “You can’t have one without the other.” So, it is with managing today’s workforce. The horse and carriage may be long gone but trust and positiveness are paramount in order to be
This Japanese word is often mistaken as meaning “goodbye,” but it means much more than that. It implies a forever farewell. Letting a Well-Liked Employee Go One of the most difficult tasks of a leader is terminating an employee. It’s even more difficult when the employee is well-liked by their
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to
Publicist Nicole Perna is no stranger to the tumultuous world of Hollywood public relations. Perna has made it her personal mission to provide top-flight service to a growing roster of A-list clients, although amongst many she is considered controversial. Perna has experienced the ups and downs of the industry. From
Being a great leader involves a different skill set than being a great manager. Being a leader is much more human, and is about connecting with people on a real level. Managers can have experience in economics, marketing, and operations without the chance to hone their leadership skills at the
