The public relations mastermind that co-founded Burson-Marsteller, and then managed to build the firm into one of the leading forces in the PR industry, died on January 10, at a rehabilitation center in Memphis. Harold Burson was 98 years old. According to Catherine Sullivan, a spokeswoman for Burson Cohn &
For many, communicating to connect with an audience is the ultimate goal of public relations. That’s why digital storytelling is a communications trend with no end in sight, with skilled story writers a vital part of any modern marketing team. Take, for example, a shopper looking for a new pair
Frank Sinatra crooned those words back in 1965 to get across the point of the song’s punch line: “You can’t have one without the other.” So, it is with managing today’s workforce. The horse and carriage may be long gone but trust and positiveness are paramount in order to be
This Japanese word is often mistaken as meaning “goodbye,” but it means much more than that. It implies a forever farewell. Letting a Well-Liked Employee Go One of the most difficult tasks of a leader is terminating an employee. It’s even more difficult when the employee is well-liked by their
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to
Publicist Nicole Perna is no stranger to the tumultuous world of Hollywood public relations. Perna has made it her personal mission to provide top-flight service to a growing roster of A-list clients, although amongst many she is considered controversial. Perna has experienced the ups and downs of the industry. From
Being a great leader involves a different skill set than being a great manager. Being a leader is much more human, and is about connecting with people on a real level. Managers can have experience in economics, marketing, and operations without the chance to hone their leadership skills at the
There isn’t a one-size-fits-all approach to running a business or being a great CEO. There are many variables to consider — the business, the experience of the CEO, and the goals of the company, just to name a few. It can be difficult to know exactly how to improve and
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not
While some of the qualities of being a great leader come naturally to some CEOs, this isn’t always the case. Many of these skills are teachable and may not be so obvious. All great CEOs know that they have to be honest about what qualities they possess, and those they
