PR News

Why Media Impressions Matter So Much

Why Media Impressions Matter So Much

Have you ever thought of the phrase “making a first impression”? “You only get one chance to make a first impression,” is a saying proven to be true over the years. Today the term has manifested itself in more exciting ways. Multimedia is taking the business world by storm in

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Using Social Media Better

Using Social Media Better

2016 has already proven innovative for PR efforts by some agencies. The #perfectlyimperfect campaign sponsored by FCB Health, RX Mosaic Health, and Teva Women’s Health was used to help women in the 18-34 age range stress less about “being perfect.” The campaign also offered information on emergency contraception –- because

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Communications PR for Major Entities May Need to Adjust to President-Elect Trump’s Tweeting

Ravi Sawhney: Branding Expert On Trump Victory

According to statements we have received, Ravi Sawhney, an industrial designer and branding expert said today, “Donald Trump connected with voters emotionally in Midwest states more than Hillary Clinton.   Whether it was the result of psychographic research carried out by his staff (not likely) or simply a reflection of his

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University of Arizona Issues Online Marketing RFP

University of Arizona Issues Online Marketing RFP

The Arizona Board of Regents (ABOR), on behalf of the University of Arizona has issued a marketing RFP for the division of Student Affairs & Enrollment Management Academic Initiatives & Student Success with an online marketing campaign for the VETS Center.

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why-large-corporations-are-centralizing-pr-efforts

Why Large Corporations Are Centralizing PR Efforts

Many multinational corporations that provide products and services easily identified by citizens around the world have begun to centralize their PR efforts. Each corporation or conglomerate is finding their own path to doing that, but clearly, they believe the move will be more effective – both financially and from a

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Los Angeles Harbor Department Issues Government Relations RFP

Los Angeles Harbor Department Issues Government Relations RFP

The City of Los Angeles Harbor Department has issued an RFP for a government affairs and lobbying firm. The Harbor Department, given its national economic importance and role as industry leader, has a strong and compelling need for outside funding and policy support from the federal government. The Harbor Department

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