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wtf

Workplace: When WTF Might be Okay at Work

Social norms are changing. The rules of what is and is not permissible at work might be relaxing, Cursing has been in the news a lot lately. If you believe the hype it seems like everyone is doing it, from mailroom clerks to CEOs. But does that give you license

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marketing vs public relations

Marketing vs PR: Overview of Difference and Comparison

A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships. The scope of PR is based on emphasizing the business name, brand and product or service offering. For some businesses, these two differing

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Leadership Development

Why leaders must have the ability to effectively negotiate?

While we can agree that there’s some true to the saying “excellent leaders are born, not made”, the capacity for outstanding leadership is intrinsic. People can become great leaders as long as they’re willing to learn, make mistakes, and share their experiences with others. Why should CEOs, managers, business owners,

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What of Mercer University alumnist Alina Eprimian's speak

Ukraine Revokes Freedom of the Press for Americans?

Yesterday an American journalist working for Russian TV (RT) was deported from western Ukraine while covering new protests over Petro Poroshenko’s call to mobilize military there. Shelling civilian populations using US aid is nothing compared to abridging the very core of American ideals… the right to speak freely.

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Twitter Hindsight

Brandwatch Unleashes Twitter Hindsight

Brandwatch, the UK company that offers maybe the most intuitive social monitoring tech anywhere, has just released a full historical Twitter data feature. That’s right, Brandwatch users can now peek back into the first ever Tweets from 2006 with Brandwatch Twitter Hindsight.

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Unilever hunt

MediaLink Aiding Unilever in Digital Revamp

Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company’s global digital effort, global strategy consult MediaLink will assist in the search.

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