MediaLink Aiding Unilever in Digital Revamp
Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company’s global digital effort, global strategy consult MediaLink will assist in the search.
The news of this revamp of Unilever reflects on all the company’s brands and digital practices, from creative and web development, to online marketing, mobile, social media and even data and analytics, sources say agencies from around the world will be invited including current representation, and new players in the various fields.
Unilever has been supported by a veritable army of agencies including; Edelman, GolinHarris, Weber Shandwick, Ogilvy, Publicis, Noise, and many others. Marketing for Unilever has been on a spree of reducing costs including marketing head counts these last months. Since Paul Polman became CEO back in 2009, Unilever has been on an almost continual cost trimming agenda, still the consumer giant spent in excess of on and a quarter billion in advertising last year. The company is ranked 28 on the Ad Age DataCenter’s list of top U.S. ad spenders.