Big news from Edelman PR today, the firm has named Russell Dubner as President and CEO of Edelman U.S., to be effective July 1. According to the press from the firm Dubner will oversee the firm’s largest operation of 14 offices. Dubner succeeds Mark Hass, who is leaving the firm.
With over 240 million active users, LinkedIn is by far the most valuable business-centric social network ever dreamed of. Every evangelist of social media knows too, this game of visibility and viability we play daily online, it’s all about influence really. Given this transparent fact, the only thing as powerful
The Wu-Tang Clan recently made headlines by announcing it would only release a single copy of their new album, this from me, Ronn Torossian – CEO of 5WPR. Many people immediately started to wonder why in the world the group would do that, but it is actually a genius marketing
Businesses of all sizes sometimes need a break or a gimmick to grab the attention of the right people. Well, they say nothing succeeds like success. And nowhere is this mentality more on display than in Hollywood, big or small screen. Even if a movie doesn’t “feel” right for a
Facebook campaigning and outreach is no new topic, but a charitable organization called Classroom of Hope has just reinvented FB fund-raising. With a goal of impacting poverty on a massive scale, Classroom of Hope launched a Facebook app all non-profits should emulate.
STIHL, a handheld power equipment manufacturing company, proved that you can take an everyday product, such as a chainsaw, and create an engaging promotional campaign that catches the interest of those beyond your target audience.
Once again, NCAA college basketball March Madness is upon us. Across the US, people are filling out brackets, and teams are chasing destiny. What happens will be life changing, not only for the young men playing the game, but also for the fans who pour their heart, soul, and money
No matter how good your data is, or how robust your lists are, if you are using content that doesn’t get opened, you are getting nowhere. When you are putting together subject lines, convey information in a way that will get you clicks.
Videos capture attention more than words…Prognosticators have long said video is the future of the Internet. Not only social media, but of all communication online. The place for video on the internet, and in the PR game, will continue to move toward the center of most impactful public relations campaigns
Michael Kempner’s MWW announced earlier today having acquired a firm specializing in reaching consumers who are lesbian, gay, bisexual and transgender (LBGT).
