When one talks about the power of marketing, luxury usurps all other categories. Whether cars, watches or clothing, often times the luxury space exceeds one’s wildest dreams. Clearly, with the advent of a multi-million dollar bottle of alcohol that is the case.
It is said that the American public has an unhealthy obsession with being a star. Author of “Fame Junkies: The Hidden Truths Behind America’s Favorite Addiction,” Jake Halpern, asked hundreds of teenagers what they would change about themselves if they could and found many wanted fame over anything else, including
If you’ve already been involved in a billion dollar negotiation, you probably know how nerve-wracking it can be, and how much pressure it is put on all participants. Based on the difficulty level of a negotiation, there must be taken into account several things, and in most cases a list
When someone you trust tells you to try a new cell phone provider, you’re much more likely to do it than when that same company blasts you with ads on TV. This, in essence, is why referral marketing works. People are much more likely to trust their friends than strangers—and
Together with Simply Measured, Tumblr introduces enterprise-level analytics to help marketers measure performance in-context with other social networks.
Mobile Storytelling will reshape, the way marketers communicate on mobile and smart devices.
Yahoo! has a sense of humor: they launched a 30 days challenge to engage conversations about their rebranding strategy, gather user feedback, and to boost brand awareness.
With the purchase of The Washington Post by Amazon billionaire Jeff Bezos, right after fellow Billionaire John Henry bought The Boston Globe, the changes in media stand to be immense. And with the billionaire Koch Brothers reportedly in negotiations to buy The Los Angeles Times and Chicago Tribune, clearly the
The challenge for businesses hasn’t changed: how do you create content that is engaging enough to become viral without being promoted to move it higher in News Feeds.
According to the latest IPSOS study – Socialogue – Spain along with Italy and India are the countries with the lowest brand loyalty in the world.
