There is no magic button to touch which allows instant success by utilizing Public Relations. However, here are some concrete and catchy public relations tricks your brand can utilize to succeed with PR.
Dogs are man’s best friends, they say. And it is true in a way, as they always show unconditional love. But dogs are not there for you only in good moments, they can also help you through rough times, and therapy dogs do just that. Cesar Canine believes that their
A long-term high-profile client of 5WPR called me recently. He told me he got engaged for the 1st time and is planning a holiday wedding. He’s never been married – yet was mystified that on Google there’s a new info graph which refers to him as married. He wanted it
Social media is here to stay, as the success of the existing social networks shows and as we see more and more of these online hangouts being launched. Companies try to get as much as possible out of these new channels of communication, but the never-ending dilemma is how. And
In the online environment one can say and do just about anything. This is freedom of speech at its best, as anyone can share their opinions on any matter. But one can choose to do it in a respectful way or not. When it comes to officials and politics, often
Probably any marketer will tell you how important what they do is for a business. And people would agree as a new study shows. 94% of consumers and 98% of marketers consider marketing as essential to businesses, and nine out of ten people see marketing as paramount to driving sales.
Paula Larson and Ellie O’Rourke, founders of L&O Public Relations, join Mobility Public Relations team, the company that has acquired their agency. All clients of L&O Public Relations were also added to Mobility Public Relations’ portfolio.
Corporate Social Responsibility has become important for many companies, sometimes driven by the desire of doing something good, other times just as a means of gaining awareness. The public relations and marketing agency Cone Communications launches a new approach to CSR called Corporate Social ReturnSM based on their belief that
Famous musician Peter Gabriel marks 25 years since the launch of the “So” album with an interesting Facebook campaign and the release of three different versions of the album. The campaign is centered on the musician’s famous hit “Sledgehammer” and, on Gabriel’s Facebook page, invites fans to recreate and upload
Google Analytics is a service that’s been available for many years now. You’d think that businesses went from traffic to other indicators in analyzing their online presence. You’d generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study.
