Communication devices get smaller and more powerful with each version, allowing owners to perform more and more actions with just an few clicks. Smartphone users can now communicate, login to various social media networks, write emails, browse the internet, watch TV channels and more. TV networks should however keep in
The Middle East seems to be the next stop for the British public relations company Four Communications. The agency looks to acquire a similar company in Dubai, thus consolidating its position on the market, and making its first acquisition in the region. Four Communications has offices in the United Arab
Clients seem to have a general dissatisfaction with the agencies they work with, according to a new online survey carried out by marketing consulting firm Avidan Strategies among 1,900 business leaders in marketing, media, and procurement.
duomedia, a PR and marketing communications agency for graphic arts, industrial, and technology markets, founded in 1999, has just signed a partnership with communication specialist Gene Hunt, thus expanding the agency’s service offering in the US market. The Europe-based clients will now benefit from support from a local professional in
It is quite a common practice for agencies in many countries to win projects and then outsource some aspects of those campaigns to freelancers or other agencies, even if they remain the only service provider the client interacts with. That is why some freelancers and smaller agencies cannot really list
The BBC has just taken an important step in the digitally oriented environment of today’s media consumption by launching a standalone mobile web and desktop app, the iPlayer Radio, after a three-month beta testing period.
A year ago, YouTube launched original channels, trying to draw more people to this website to watch interesting content. Now, as the existing ones have a huge success, YouTube brings original channels to France, Germany and the UK. You can have a look at what they have prepared here.
This Sunday morning I was surfing Facebook looking for fashion gifts. A good way to isolate and connect with any brand, Facebook today also revealed a high fashion AND a little about branding and social media too. Armani to Hugo Boss and beyond, famous brands have different ideas of social
What’s the use of having over a billion active users for a money oriented company, if you don’t know what these users are doing and on what types of devices? You already know that I’m referring to big social media network Facebook that needs to prove profitable and fast, and
From the looks of the news coming from different social media or micro-blogging networks these days, marketers’ preoccupation for measuring ROI on such platforms has been acknowledged and useful tools to address that need are being launched. After Twitter announced its survey tool for brands, it’s time for Tumblr to
